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SWOT analysis of Amazon PDF

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Added on  2019-12-04

SWOT analysis of Amazon PDF

   Added on 2019-12-04

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STRATEGY[HOW INNOVATIONCANBEUSEDUSEDASASOURCEOFSUSTAINEDCOMPETITIVEADVANTAGE]1
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Table of ContentsIntroduction .........................................................................................................................................3Background of the company.......................................................................................................3Critical analysis of the organization's external environment and an assessment of how it impacts its choice of strategic position in its innovation strategy .........................................................................3SWOT analysis............................................................................................................................4PESTLE analysis.........................................................................................................................4Porter's analysis...........................................................................................................................5Critical analysis of the internal environment of the firm and how it impacts its strategic position in its innovation strategy ..........................................................................................................................6Value Chain Analysis..................................................................................................................7How the organization currently addresses innovation strategy ...........................................................9Recommendations to adjust or re-invent a new strategy that takes advantage of innovation opportunities.......................................................................................................................................10Implications for stakeholders ............................................................................................................12Conclusion .........................................................................................................................................13References..........................................................................................................................................142
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Illustration IndexIllustration 1: Porter's five forces ........................................................................................................7Illustration 2: Value chain analysis ......................................................................................................83
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INTRODUCTIONInnovation is the method through which new techniques can be adopted for businesspurposes for achieving more opportunities of growth and success (Lewis and Wright, 2012).Business entities who emphasizes more on innovative strategies generate more opportunities ofsustainable competitive advantage. The present research study been made on Amazon which hasrange of products and services due to focus on innovation and creativity. Thus, regarding thisexternal and internal environment of the organization has been scrutinized through using strategicmodels. Furthermore, researcher has also discussed the ways through which challenges and issuesrelated of organizational strategies are managed. Apart from this, several recommendations are alsostated in the study regarding reinvention in innovative strategies. Lastly, implications forstakeholders have been stated regarding organizational innovative strategies. Background of the companyAmazon plc is an American electronic commerce and cloud computing company whichdelivers wide range of products to customers through the internet based retailing system. Amazonhas its separate retail websites for many countries in the world and along with this, it also offersinternational shipping to certain countries for some of the products (Amazon.com Continues to Bethe Most Innovative Retailer in the World. 2014). From historical point of view, Amazon started itsbusiness as a online book seller; however after a certain period of time, the company startedproducing consumer electronics. Thus, Amazon is now considered as a world's largest provider ofcloud infrastructure services. In the year 2015, Amazon surpassed Walmart as the most valuableretailer in United States by market capitalization (Why Amazon wins | Innovate the core, innovate totransform. 2015). At present, company is considered as the best e-commerce entity in terms ofservice delivery as it make sure that product ordered by the customers are delivered within thespecific period of time or even before. CRITICALANALYSISOFTHEORGANIZATION'SEXTERNALENVIRONMENTANDANASSESSMENTOFHOWITIMPACTSITSCHOICEOFSTRATEGICPOSITIONINITSINNOVATIONSTRATEGYAmazon has been working in competitive market place where numerous business entitiessells same sort of products and services. As per the market situation, environment keeps onchanging and it also brings varied opportunities for business entities. In the below mentionedsection, information about macro and micro environment has been included so as to get clear ideaabout external environment.4
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