Analyzing the Importance of the Strategic Marketing Planning

Added on -2020-02-05

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MARKETING IN TRAVEL ANDTOURISM SECTOR
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Explaining core concepts of marketing.................................................................................11.2 Analysing the marketing environment of London as a tourist destination...........................21.3 Explaining factors affecting consumer motivation and demand in the tourism sector.........31.4 Analysing the principles of market segmentation and discuss how organisation can usethese in marketing planning for London.....................................................................................4TASK 2............................................................................................................................................52.1 Critically analyzing the importance of the strategic marketing planning for London as atourist destination........................................................................................................................52.2 Discussing the relevance of marketing research and market information...........................62.3 Assessing the positive and negative influence of marketing on the society.........................6TASK 3............................................................................................................................................73.1 Identifying the elements of marketing mix and discuss their issues.....................................73.2 Discussing the importance of service sector mix elements...................................................73.3 Applying and discussing the concept of the 'total tourism product.....................................8TASK 4............................................................................................................................................84.1 Assessing the integrated nature and role of the promotional mix.........................................84.2 Plan and justify an integrated promotional campaign for organisation................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Illustration IndexIllustration 1: Core concepts of marketing.......................................................................................21
INTRODUCTIONMarketing in travel and tourism sector can be determined as utilizing various tools andtechniques with contribution of which different tourism corporation aim for attracting visitors.Tourist visit various destinations so as to know about new culture, custom as well as place. Toprovide better services, travel agencies designs many packages that include popular places whicha visitor should visit (Benson, Tilbury and Wickens, 2012). Thomas cook is a organisation whichaids to promote travel and tourism services in London. The present report describes about thecore concepts of marketing in travel and tourism sector. It also introduces the role of marketingtool in travel and tourism. It also interpret role of marketing mix in the present sector. In additionto this, it states about the promotional mix in travel and tourism industry. TASK 11.1 Explaining core concepts of marketingCore concept of Marketing can be defined as social and managerial process by whichpeople obtained what they require through creating, offering as well as exchanging products ofvalue with others Need, wants and requirements: It is major concept of marketing in travel and tourismsector. With the aid of this factor, Thomas cook can find out requirements of visitors which canaid to provide appropriate services by making different strategies (Chevalier and Serre, 2012).2Illustration 1: Core concepts of marketing(Source:Chevalier and Serre, 2012)

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