Analyzing Information and Data for Problem Solving Assignment

Analyzing Information and Data
for Problem Solving

1. INTRODUCTION
For expansion of a enterprise first and for most requirement is to determined the
potential market place where expansion needs to done. This requires a hight level of analysis
which is carried out with significant tool and techniques. The financial analysis for an
organisation is carried to determine and evaluate performance of the business in a given period.
In the present report the information is penned for Duque Papetiers Gros who wants to grow
its commercial enterprise in Germany which is operating in Northern France. The overview of
German wholesale market is presented along with determination pros and cons to expand
business in Belgium and Germany. Advise is also presented for enhancements in getting reposes
from consumers.
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2. ANALYSING PROBLEMS FACED BY DUQUE PAPETIERS GROS
2.1 wholesale stationers market in Germany- an overview
In the Germany the stationary industry is well positioned and is operation in good
conditions. The German stationary industry is also one of the sector which contributes to German
economy. The current sales revenue of this industry is determined as more than £14.8 billion
every year and out of this over £35.2 is spent on purchases writing and drawing material. The
companies in this industry have a positive attitude lead to the fact that more than 70% companies
have experiences a boost in sales for year 2015. The German stationary industry is being
experiencing a boost in the demand both domestic and international from past 2-3 years. The
stationary brands form German industry have a good reputation in the country as well as in the
world (Marsden and Shahtout, 2014. These have gained a significant portion in the market
against private brands. With this certain developments challenges also been faced buy the
industry such as for paper and paper related products as world is inclining towards digitization.
The wholesale market of Germany consists of 5500 specialist retailer and most of them
have a net turnover of less than €250000. According to facts presented by Trade Association for
Office Supply and Writing Materials (HBS) the stationary products of Germany are easily
recognized with their brand name and labels and their quality of product offered by German
Brands. The developments of trend in this industry is been experienced by people through
enhancement in creativity which leads to increase in the damned for products such as painting
and drawing materials. There is an above average growth of these articles which serves as a
system which crubs use of digital products. This can be stated for German Stationary industry
that the wholesaler are in lesser number as compared to number to retailers in the industry at
2200 and 5500 receptively. The reason behind reduction in number of wholesaler is merger with
other companies and operation on lower level.
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