Analyzing Information & Data TABLE OF CONTENTS INTRODUCTION
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Added on 2020-06-04
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Analyzing Information & Data TABLE OF CONTENTS INTRODUCTION 1 TASK 1 1 TASK 2 3 TASK 3 4 1. Analysis of survey findings 8 TASK 8 9 REFERENCES 10 APPENDIX 11 Appendix 1: Total sales 11 Appendix 2: Descriptive statistics 11 INTRODUCTION Germany’s stationery market is growing rapidly due to increasing demand of products. TASK 3 Germany is moving towards achieving a leading position in the Stationery market.
Analyzing Information & Data TABLE OF CONTENTS INTRODUCTION
Added on 2020-06-04
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Analyzing Information & Data
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................3TASK 3............................................................................................................................................41. Total Sales................................................................................................................................42. Mixed pie chart........................................................................................................................43. Correlation coefficient through scatter diagram......................................................................44. Estimation of sales trends for 2018 and 2019..........................................................................5TASK 4............................................................................................................................................5A. Pros and Cons table.................................................................................................................5B. International standards............................................................................................................6TASK 5............................................................................................................................................6A. Monthly cost of 30-year..........................................................................................................6B. Re-calculation of monthly cost................................................................................................7TASK 6............................................................................................................................................7TASK 7............................................................................................................................................8A. Ways to increase customer responsive rate.............................................................................8B. Analysis of survey findings.....................................................................................................8TASK 8............................................................................................................................................9REFERENCES..............................................................................................................................10APPENDIX....................................................................................................................................11Appendix 1: Total sales..............................................................................................................11Appendix 2: Descriptive statistics..............................................................................................11
INTRODUCTIONGermany’s stationery market is growing rapidly due to increasing demand of products.However, at the same time, it is witnessing a turbulence period because of increasing inclinationtowards digitalization. Retailers need to respond to the changing market conditions andfluctuating environment. Aging population with very less number of school-aged children hasreduced demand of school stationery items that were the main revenue-generating factor in thepast. Donald Duque is wholesale trader who had established their position as a reliable,trustworthy and prompt supplier. Currently, business is concerned about its performance andinterested in examining per capita annual spending on writing and drawing material in Europeancountries and looking for expansion in future in neighboring countries like France. Thus, thereport aims to analyze such concerns to suggest the firm for long-run survival. TASK 1Germany is moving towards achieving a leading position in the Stationery market. Thereare various popular or branded operators including Staedtler, Stadbilo, Lamy, Faber-Castle andothers who had established themselves as a highly trustworthy and reliable stationery supplier. (Source: Number of businesses in office supply and stationery retail trade in Germany, 2016)1
Since 2002, the numbers of office supply & stationery retailers are continuouslydeclining and came to 5200 office and retail companies. The suppliers in the market also focuson introducing new and innovative stationery products and services to tailor customer wants andhabits. Verband der PBS-Markenindustrie reported industry had achieved a wonderful growth inits total turnover by 3.5% because of growing popularity of the supplies in domestic and foreignmarket. Industry also witnessed many structural changes over the period with the coming ofspecialist retailers who only offers premium quality items that are labeled and easy to recognize.Brand boutiques or specialist retailers had gained a successful position in the premium qualitymarkets while in Malaysia, kiosks in the high-end shopping malls becomes popular who offerssophisticated products as per the customer need (MGCC Perspective - German Chamber ofCommerce and Industry, 2016). Trend of spurring creativity is one of the main causes that raiseddemand for painting & drawing materials and found as a countermovement to rising use ofdigital items. Digitalization seen as a major change, which provides 24-hours accessibility whereuser can place online order anytime and all the kind of products, which are not available in localstore, can be easily found online. 2
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