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Analyzing the Marketing Environment | Micro and Macro

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Added on  2022-07-20

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The marketing environment includes the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers. This document explains two components - Micro (suppliers, marketing intermediaries, competitors, publics, customers) and Macro (demographic, economic, natural, technological, political, cultural) environments. 

Analyzing the Marketing Environment | Micro and Macro

   Added on 2022-07-20

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Chapter Two
Analyzing the Marketing Environment

P R I N C I P L E S O F

MARKETING

Mohamed Niyas
Analyzing the Marketing Environment | Micro and Macro_1
Analyzing the Marketing Environment
The Company’s Microenvironment
The Company’s Macro environment
Responding to the Marketing Environment
Topic Outline
Analyzing the Marketing Environment | Micro and Macro_2
The marketing environment includes the actors and
forces
outside marketing that affect marketing
management’s
ability to build and maintain successful
relationships
with customers.
The
marketing environment has two components, such as
1.
Micro environment
2.
Macro environment
Analyzing the Marketing Environment | Micro and Macro_3
Microenvironment consists of the actors close to the
company
that affect its ability to serve its customers.
Which
includes
Analyzing the Marketing Environment | Micro and Macro_4

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