logo

ANALYZING THE LEADERSHIP ISSUES IN WOOLWORTHS LIMITED.

   

Added on  2019-10-31

20 Pages4730 Words1681 Views
Running head: ANALYZING THE LEADERSHIP ISSUES IN WOOLWORTHS LIMITEDAnalyzing the leadership issues in Woolworths Limited- impacts of lack of leadership skills onlevel of employee motivation Name of the Student:Name of the University:

1ANALYZING THE LEADERSHIP ISSUES IN WOOLWORTHS LIMITEDTable of Contents1.0 Introduction................................................................................................................................22.0 Background of the organization.................................................................................................23.0 Research aims and objectives....................................................................................................34.0 Research questions.....................................................................................................................45.0 Literature review........................................................................................................................55.1 Identification of Leadership Issues that impact the level of employee motivation...............55.2 Effective leadership style would affect the performance of the employee............................65.3 Relationship between leadership style and employee performance into retail sector.........105.4 Possible solutions to improve employee motivation using motivational theories...............116.0 Research methodology.............................................................................................................127.0 Findings...................................................................................................................................138.0 Conclusion and Recommendations..........................................................................................148.1 Conclusion...........................................................................................................................148.2 Recommendations................................................................................................................15References......................................................................................................................................16

2ANALYZING THE LEADERSHIP ISSUES IN WOOLWORTHS LIMITED1.0 IntroductionThe research study is based on analyzing the leadership issues in Woolworths Limited.Woolworths Australia is one of the largest supermarket chains within Australia which areproviding fresh food to people. This supermarket of Australia is owned by Woolworth Limited.Vann, Coleman and Simpson (2014) stated that leadership skill would encompass the capabilityof an individual to lead the workers and entire organization. A better leadership would help anorganization to grow in the market with increasing into profitability as well as productivity. Aleader helps to set direction, build a vision and create of something innovative to meet itsorganizational goals (Clarke 2013). Leadership should map where the organization need to go towin a high value in the marketplace. The leader should set direction, use of management skills toinspire and motivate people to go towards right direction for gaining of profitability. This study analyzed the leadership issues in the supermarket and evaluated of new strategiesto improve its marketing leadership position in the Australian marketplace. This provides ananalysis of the contemporary position of Woolworths due to which its leadership position isaffected and forecasted its performance in Australia with recommendations to improve it in thefuture. 2.0 Background of the organization Woolworths has it’s headquarter in New South Wales, Australia and it is operated as aretailer throughout the supermarket, merchandise stores and petrol stations. Their retail productsare consisted of fresh food, beverages, petroleum, grocery and others. As this supermarket ismainly based on food products, therefore health of the customers is the main concern of

3ANALYZING THE LEADERSHIP ISSUES IN WOOLWORTHS LIMITEDWoolworths. Therefore, leadership skills is required to take right decisions concerning on healthof people. One of the main competitors of Woolworth is Coles. However, it is shown that Colesconsists of 37 percent of the market share of Australia where Woolworths consists of 43 percent.Therefore, in order to gain more market share, Woolworths should require a great leader whowould take proper decisions and inspire others to gain organizational goals(Woolworthsgroup.com.au, 2015). From few years, Woolworths was facing management issuessuch as lack of leadership skills to regain a sustainable sales momentum. Good leader should wincustomer trust and greater share into shopping basket. Figure 1: Logo of Woolworths Limited(Source: Woolworthsgroup.com.au, 2015)3.0 Research aims and objectives Retail sector are competitive especially the supermarket and to gain a competitiveadvantage into the marketplace the retail organization needs of good leader helps to gain marketshare and implement of new strategy. The aim of this research is to analyze the leadershippractices and aspects into Woolworths Limited. A study on the leadership issues is conductedinto a specific organization and country, Woolworths Limited as well as Australia respectively.Mostly, the study is analyzed the impacts of lack of leadership skills on level of employee

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Competition Analysis Based on Proposed Acquisition
|14
|3119
|423

Leadership Practices and Issues in Woolworths: A Deep Outlook
|14
|3524
|115

Role of Employees in Achieving Success in a Company: A Case Study of Woolworths Supermarkets
|7
|2280
|378

Strategic Management : Organic Food in Woolworths
|12
|2821
|13

Issues Faced by Human Resource at Coles
|18
|3342
|499

Performance and Compensation Management Paper
|12
|2708
|165