Analyzing the level of customer satisfaction in Tesco Express

Analyzing the
level of
customer
satisfaction in
Tesco Express.

Introduction
– Internal and external analysis of business case of Tesco
Express so that the company can gain higher level of
customer satisfaction
– In order to determine the problems within Tesco Express,
primary data collection method is used
– In order to analyze the approaches for the company, risk
assessment as well as stakeholder analysis tools are being
used
– A plan of action is implemented based on the considerations
of project management approaches

Background of Tesco
Express
– Tesco Express is a sub brand of Tesco Plc
– Tesco Express shops are stocking mainly foods like fizzy
drinks; biscuits processed food chocolates, crisps as well as
sweets and required to maximize the revenue.
– One of the supermarket numbered as 1 and has market share
of above 25%
– In UK, total superstores are to be 277.

Research Objectives
– To determine the demands of customers based on the food
items required for them
– To analyse inner and exterior industry functions of Tesco
Express
– To determine impact of customer satisfaction on business
operations
– To determine causes of dissatisfaction level of the customers
– To analyze factors behind satisfaction level
– To focus on business profitability