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[PDF] Word-of-Mouth Marketing

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Added on  2019-12-03

[PDF] Word-of-Mouth Marketing

   Added on 2019-12-03

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Research proposal – “Word of mouth marketing versus Traditional Marketing – A findings from social networking media”
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ContentsRESEARCH TOPIC..................................................................................................1INTRODUCTION.....................................................................................................1Word of mouth marketing......................................................................................2Traditional Marketing............................................................................................2Comparison of word-of-mouth and Traditional marketing....................................3Impact of word of mouth and traditional marketing on social networking media.4RESEARCH AIMS AND OBJECTIVES.................................................................4RESEARCHQUESTION....................................................................5LITERATURE REVIEW.........................................................................................5RESEARCH METHODOLOGY..............................................................................7HYPOTHESIS...........................................................................................................8DATA COLLECTION METHODS..........................................................................8DATA ANALYSIS TECHNIQUE...........................................................................9RESEARCH APPROACH AND PHILOSOPHY....................................................9Research Obstacles...............................................................................................10CONCLUSION.......................................................................................................10REFERENCES........................................................................................................11
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RESEARCH TOPICThe topic of the research is “Analyzing the Word of mouth marketing versusTraditional Marketing – A findings from social networking media”. The presentresearch is being undertaken to comprehend the effects of word of mouth andtraditional marketing over social networking media. Here, in the subsequent studya comparison is being made between the traditional and word of mouth marketing.This will provide a supporting hand to many upcoming talents of the Marketingindustry by having better insight in regards with the traditional marketing andWord of mouth marketing as well as their significant effects on social mediamarketing. Thus, the present research study will focus on the effects of both thesemarketing on social networking media and which one is the better option fromword of mouth marketing and traditional marketing. INTRODUCTION(My professor says , in the introduction part, I need to specify that “This research will concern only the age group between 18-25 yrs, we need to specify the reason, why?? We have taken/chosen this age group for research.... )Marketing is nothing but defined as the process of communicating the valuesand importance of products and services to valuable customers. Sometimes, itmight be interpreted as an art of selling products and services to customers(Lorette, n.d). In the present scenario, the role of marketing is becoming a key forthe success of business. The heart of every business organization lies on the1
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marketing. Many types of marketing are prevailing in this current competitivebusiness environment. These are traditional marketing, social media marketing andmany more. The traditional marketing involve direct mail, brochures, printadvertising and bill boards etc (Higuera, n.d). Marketing provides a supportinghand in increasing the sales and revenue of the organization. It also helps inmaintaining the reputation of the firms. Thus, without any type of marketing,company might crashes their existence and sales (Lorette, n.d). Word of mouth marketingWord-of-mouth marketing is a free form of promotion of product andservices, either oral or written by satisfied customers. Here, in this type ofmarketing a contended consumer tells other people and group about his or herexperience of using the products and services of the company. Word of mouthmarketing often exists in the market (Cakim, 2009). However, it may beconsidered as the first type of marketing. Recently, this type of marketing hasgained attention of most of the practitioners (Stephen, Andrew and Donald, 2008).There are numerous books, which advertise word of mouth marketing as a feasiblealternative to traditional marketing. After the upcoming of various socialnetworking media like face book, twitter and LinkedIn and various other websites,the importance and role of word of mouth marketing has ballooned up. It alsoprovides a supporting hand in improving the performance of the company. Whenspeaking about the internet, WOM has prominent features there. Thus, it becomesindispensible to compare the effects and impacts of word of mouth marketing onsocial networking media (Worthwhile word-of-mouth on social media, 2012). 2
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