=Marketing Planning and Processing Assignment 2022

Name Student: Andreea Larisa Mihai
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Misconduct: Policy and Procedure’ available on Moodle.
I confirm I have read and understood the above Student Declaration.
Student Name (print) Andreea Larisa Mihai
Signature Mihai
Date 29/03/22
Student name: Andreea Larisa Mihai
Student ID: 2129349
Unit/Module: MPP- Marketing Planning and Processing
Programme: HND
Date: 29/03/2022
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Table of content:
PART 1
Introduction...................................................................................2
Tools for uber
eats.............................................................................................3
Organisation of the marketing department
....................................................................................4
Responsibilities of Marketing Department
.....................................................................................6
Uber Eats relationship with other departments
..............................................................................8
Pestle Analysis between Uber Eats and Just
eat...............................................................................10
Marketing mix (7Ps of Uber Eats and Just eat)
.................................................................................12
PART 2
Media budget plan ......................................................................17
Marketing media plan.................................................................20
Marketing objectives:
SMART....................................................................................20
Conclusion..........................................................................................22
References List ......................................................................................22
INTRODUCTION
The marketing department plays a vital role to promote the business and mission of
every organisation. The main job of Marketing department is to reach out the all the
prospects, costumers, investors and/ or the community representing in a positive
light your company by creating an overarching image. The aim of this assignment is
to investigate the main role within the department of marketing. A business without
marketing is like sitting in the dark and expecting people to find you without a light!
It serves the purpose of plugging the gap between the public requirements and the
product that are available.
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Marketing department of Uber Eats
Uber Eats is a food delivery service that let everyone order food and drinks from a
large number of local restaurants, bars and cafes via the Official uber eats website
Marketing can be define as the activity which a company undertakes for selling and
buying of services and products.
Marketing includes selling, advertising and delivery services of the products for the
costumers. (Cotler, Bowen, Makens and Baloglu, 2017) .
***Uber Eats is a mobile and online platform for ordering food from local restaurants
and having it delivered right to your door. The app is a subsidiary of Uber
Technologies, Inc., the company behind the world’s largest ride-sharing app.
The tools of Uber Eat in Marketing department:
In order to succeed the business and its products, the marketing department
requires some tools to facilitate its work. It need to discover the customers wants
and needs and provide them with it.
The TOOLS that are employed by the marketing team for Uber Eat are:
 Marketing research :
For all marketing research is responsible marketing department. This type of tool
aims to understand the costumers needs and also to identify the market for the
products that the company hopes to sell. Marketing research also help to identify the
strength and weaknesses of the business and its competitors.
 Marketing Development:
Marketing development helps to create products that costumers need or want and
improve upon the ones that already exist to create better value fr the costumers.
Product development team receive information from Marketing personnel about the
costumers preferences. The marketing team is also responsible for determining the
price of a product based on its research.
 Advertising and promotional campaigning
Once a company has a product to sell, the marketing department is in charge of
promoting the [product and the brand. This will be accomplished with the help of the
creative team who will design campaigns, events, advertising and promotional
material. The Marketing department also manages the social media marketing for
business.
Is done with the help of social media professionals who plan and implement a
strategy to promote the company and its products on the internet, generate buzz and
use it to attract costumers and increase sales.
 Business development
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The marketing team comes up with new ways to engage prospects. This may be
facilitated through advertisements in the media or internet via the website or social
media.
So the marketing department creates or generates leads for the sales department to
pursue. This is an continuous process and this department is responsible for it.
Figure 1 Marketing Development
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Marketing
Development
Marketing Research
Marketing
Development
Advertising and
propmotional
campaining
Business
Development

Organisation of a marketing plan:
The marketing department for this enterprise is responsible for promoting the
products, ideas and mission of uber eats, finding new costumers. It organise all the
activities that are concerned with marketing and promotion. It consist of a group of
people working in an hierarchical system being responsible for bringing the product
of a business to the attention of its targeted costumers.
The typical marketing department in a large business operation, in our case study,
UBER EATS, is organised as follow:
 Chef marketing officer: This is the one who in at the top of a pyramid and is
in charge for the marketing department. CMOs responsibilities include
making decisions during the development of significant marketing strategy as
well as overseeing the marketing department. CMO is also answerable to the
Board of Directors or the Management about the results of the marketing
strategies.
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 Marketing director: The responsibilities for this role are all te marketing
strategy that are created and implemented. The person in this role assist the
CMO of the company
 Vice President Marketing: The person in this role is answerable to the
marketing director. The responsibilities that comes with this role is the
implementation of the marketing strategies of the organisation. CMO is also
answerable to the Board of Directors or the Management about the results of
the marketing strategies.
 Marketing Manager: He works under the Vice President marketing and
assist him with the implementation of all strategies marketing including
creating messages or advertisement for marketing, choosing the medium of
displaying the messages, which might include media print, television, website
and social media marketing etc. Another responsibility for marketing manager
is to manage other employees of the department.
 Marketing Coordinator: Coordinates all the various sections of the
marketing department and manages the advertising and marketing
campaigns. Marketing Coordinator is responsible for tracking sales data,
maintaining the promotional material inventory, planning events, preparing
reports, etc. They work with the Marketing Manager and assist him.
 Marketing Assistant: Assists and reports to the marketing manager to run
the day to day business of a marketing department. Carries out
administrative work required for the smooth running of the department.
Marketing Analyst or Researchers: These individuals are responsible for
research and analysis that drives the marketing department and guides its
marketing strategies by finding out about the target customers and the
competition of the business. Marketing Analysts employ marketing tools such
as surveys or studies to discover information that may be useful for
marketing. They report to the marketing manager.
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