Annotated Bibliography on Woolworths' Organizational Issues

Running Head: Annotated 0
Business Communication

Annotated 1
Contents
Introduction................................................................................................................................2
Annotated Bibliography.............................................................................................................2
Conclusion..................................................................................................................................6

Annotated 2
Introduction
The organizational or business issue are specific trends that emerged from their
internal as well as external situations, which likely to influence their success and profitability.
The current research deals with the business issue that Woolworths is facing, which is the
largest supermarket chain in Australia. There is a lack of employee retention in the
organization, as they are not getting better opportunity and motivation to work with full
dedication and integrity.
Annotated Bibliography
Feigin, L. M. (2016). The effects of protests and boycotts on a brand and its reputation: a
case study on Woolworths and boycott, divestment and sanctions (BDS), 32(7), 433-
454
In this article, the author has presented the organizational issue that Woolworths is
dealing with. It is stated that by reading this article, the reader will identify the effects of
boycotts and protests on the reputation of Woolworths. It is needed to understand whether
customers are transforming their brand loyalty and buying intentions because of the protests
and boycotts against the Woolworths. Therefore, the results are to be stated that the
customers are loyal towards the brand and remained realistic both and throughout after the
protests were taken place. The only issue, which is found in Woolworths, was a lack of
customer engagement by the Boycott, divestment, and sanctions (BDS) against them. It is
stated that BDS is not effective enough to destroy the reputation that Woolworths has
generated since a very long time. They need to hire PR to enhance their position in the
market, as they need to manage their reputation.
Bailey, M. (2017). Absorptive capacity, international business knowledge transfer, and local
adaptation: establishing discount department stores in Australia. Australian Economic History
Review, 57(2), 194-216
In this article, the author has deliberated the ways that Woolworths need to adapt to
deal with the issue of legacy, to open department store chain, and maintain relative
positioning in the market. Woolworths needs to embrace external knowledge flows to open
department store chains. They need to work on internationalization by concentrating on
importation despite the exportation of the business framework. They need to exhibit a diverse