logo

Use of Social Media for Workplace Communication : Assignment

10 Pages2808 Words429 Views
   

Added on  2020-10-23

Use of Social Media for Workplace Communication : Assignment

   Added on 2020-10-23

ShareRelated Documents
Annotated Bibliography
Use of Social Media for Workplace Communication : Assignment_1
TABLE OF CONTENTINTRODUCTION...........................................................................................................................1Article 1.......................................................................................................................................1Article 2.......................................................................................................................................1Article 3.......................................................................................................................................2Article 4.......................................................................................................................................2Article 5.......................................................................................................................................3Article 6.......................................................................................................................................4Article 7.......................................................................................................................................4Article 8.......................................................................................................................................5Article 9.......................................................................................................................................5Article 10.....................................................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
Use of Social Media for Workplace Communication : Assignment_2
INTRODUCTION Annotated bibliography is list of articles which denotes relevant and accuracy of particularresearch. The assessment aim is “To determine use of social media for workplacecommunication: A case study on Botannix studio cafe at Swinbourne”.Article 1Lovejoy, K., & Saxton, G. D. (2012). Information, community, and action: How nonprofit organizations use social media. Journal of Computer-Mediated Communication. 17(3). 337-353.Social media is one of the most popular stakeholder engagement tools. The aim of Lovejoyand Saxton, (2012) was to role of micro blogging for organisation communication for whichscholar frame two study questions for which organisational and tweet level analysis of 100 Non-profit firm using Twitter was done. The investigation is useful because it summarized use ofmicroblogging for information collection and engaging with stakeholders to manage innovationbusiness services. The scope of study is based on business communication at investor level viasocial media. In accordance with this analyst, I analysed that it is important for Botany studiocafé to make use of digital communication at workplace to managing information and creativebusiness ideas with regard to stakeholders. The limitation of research is large proportion tweetsbecause of which scholars complied information in limited characters that is 140 words. Thus,the article concluded by outlining that social media communication in workplace offers newstandards of engaging with public.Article 2 Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2017). Social media: communication strategies,engagement and future research directions. International Journal of Wine Business Research. 29(1). 2-19.Social media engagement plays vital role in brand management of an enterprise. The aimof Dolan and et.al., (2017) was to evaluate use of social media to identify brand communicationmethods on Facebook. This was secondary research where scholar took information from 12wine brands and made use of descriptive analysis. The study is useful in determining theimportance of social media communication of employees with potential customers. It helped inimplying that employees of Botanixx café need to involve in digital communication to increasemarket share and improve brand value. The major limitation of research was one specific social1
Use of Social Media for Workplace Communication : Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Annotated Bibliography | Journals
|9
|2463
|59

Journal of Humanities and Social Science
|7
|1451
|154

The Utility of Social Media in Workplace Communication: An Annotated Bibliography
|8
|2170
|448

Effectiveness of Social Media and Tool of Communication Annotated Bibliography 2022
|11
|2723
|29

Effectiveness of the Facebook Platform Business Communication Research 2022
|11
|2419
|20

Role of Social Media in Reputation Management of Amazon
|8
|1706
|67