Annotated Bibliography Examples & Step-by-Step

Running head: ANNOTATED BIBLIOGRAPHY
ANNOTATED BIBLIOGRAPHY
Name of the student
Name of the university
Author notes

1ANNOTATED BIBLIOGRAPHY
Dekimpe, M. G., Geyskens, I., & Gielens, K. (2019). Using technology to bring online
convenience to offline shopping. Marketing Letters, 1-5.
This study talks about the growing popularity of the online stores and at the same time
how the brick and mortar stores can regain the market place through the use of technology. The
online channels have reduced the popularity of the offline stores as there are factors like lack of
convenience, customer satisfaction and information in such brick and mortar stores. The research
shows that the brick and mortars can give better customer convenience through the use of
websites, help them in product discovery, personalization of their choices through the use of
technology. Again the huge inconvenience for the customers is the check out problems in the
grocery stores. Using various auto scan technology to have an unmanned “check out zone” adds
to customer satisfaction and convenience.
Amankwah-Amoah, J. (2017). Global consolidation of industries and business failures: insights
from brick-and-mortar and online outlets. Munich Personal RePEc Archive, 1-22.
This paper is about the competitive aspects of the online stores and the brick and mortar
outlets. The study shows that, the growing competition among this two business categories are
actually increasing challenge for the market casing business failures. The small stores are
specifically getting affected by only using the brick and mortar framework for their business.
The study reveals that the overall impression of this conflict is affecting the business models in
both of the business types. The study compares the business models and shows the concept of
Omni-channels business networks the companies are opting.