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BUS 306 - CSR, Annotated Bibliography, Business Ethics

   

Added on  2020-03-04

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Running Head: ANNOTATED BIBLIOGRAPHYBUSINESS ETHICSANNOTATED BIBLIOGRAPHYStudent NameProfessor nameUniversity
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2ANNOTATED BIBLIOGRAPHYANNOTATED BIBLIOGRAPHYWHAT IS CORPORATE SOCIAL RESPONSIBILITY IMPORTANT TOBUSINESSESS TODAY?Du, S., Bhattacharya, C. & Sen, S., 2010. Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication. International Journal of Management Reviews, 12(1).The above article is published in the International Journal of Management Reviews. The article talks about the role of corporate social responsibility in businesses today. The article conducts a literature review and describes how CSR activities of organisations help them to develop a corporate image and enhance and strengthen the relationship between the organisation and stakeholders [ CITATION DuS10 \l 16393 ]. The article suggests that to reap the benefits of CSR and maximise CSR returns, companies must communicate their CSR activities effectively. The article also provides a framework for effective CSR communication so as to maximise returns.The above article gives various examples of successful CSR communication and its benefits. The article provides an overview of the benefits of CSR for businesses and how they can maximise these benefits. The article focuses on the role of CSR in enhancing the stakeholder relationships for businesses in today’s environment.The article can be used in explaining the benefits of CSR activities for businesses. The articlewill help in recommending organizations about maximizing CSR returns by building an effective stakeholder communication [ CITATION DuS10 \l 16393 ]. Moreover, the article is important in explaining the core functions of CSR that will help an organization in building a
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3ANNOTATED BIBLIOGRAPHYstrong corporate image and reaps the benefits of conducting and communicating CSR activities.Carroll, A. & Shabana, K., 2010. The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice. International Journal of Management Reviews, 12(1).The article has recently appeared in the International Journal of Management Review. The article attempts to describe a business case by using the concepts, practices and research in the field of Corporate Social Responsibility (CSR). The primary idea behind formulating a business case is to understand what organizations gain by engaging in CSR activities. It aims at describing the tangible benefits of CSR policies, activities and the reason why CSR has become a core function for organizations today [ CITATION Car10 \l 16393 ]. The article also evaluates the ideas and arguments for and against responsibility of business towards society.The primary focus of the paper is to develop a business case for CSR activities, where the authors analyze the tangible benefits of CSR for the organizations in today’s environment. The article conducts a literature review to analyze the changing environment in which organizations have greater responsibilities towards society and these responsibilities are beyond, profit-generation and maximizing financial gains [ CITATION Car10 \l 16393 ].The article contributes to the field of CSR research and practice, by defining the real purpose of CSR activities in businesses today. The article is important because it will help in describing the reason why businesses must focus on conducting CSR activities. The article suggests that businesses must become responsible towards the society and must accelerate their CSR activities beyond the traditional ideas. The article opens doors for further research in revolutionizing CSR activities.
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