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(PDF) Fast fashion: Response to changes in the fashion industry

   

Added on  2021-04-21

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Running head:Annotated Bibliography1Annotated BibliographyStudent’s NameUniversity

Annotated Bibliography2Annotated BibliographyBhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The International Review of Retail, Distribution and Consumer Research, 165-173.The authors are scholars from the universities of Texas and Tennessee. The authors acknowledge how the changes in the fashion industry have changed the last 20 years forcing retailers to develop new strategies to survive in the market. The paper explores changes that haveoccurred in the industry that led to evolution fast fashion. The industry has experienced changes like fading of mass production and increase in the number of fashion seasons all which have influenced how the industry operates. The rise of fast fashion has been necessitated by improved technology that allows the use of machines to create any fashion that was initially designed using manual hands. Today, the fast food notion has also affected the fashion industry thus the need for speed in the market approach as a driving force of competitiveness. In the past, consumer demand was forecasted to determine the amount of stock required in the market. Companies like Zara used to carry out market research to understand the requirements thus controlling the trends in the market. Today retailers compete among themselves to achieve speed in the market through providing fashions trends and shows to guide the public in the fashion that exists. This competition and the constant need to refresh productionhas led to increased fashion seasons.The authors acknowledge that fashions shows were used to launch new designs that express the uniqueness of a fashion thus leading to mass acceptance by the society. These shows were restricted to designers and buyers in the past or fashion managers. However, as the society evolved, fashion shows and use of models changed the launch of new fashions which allowed photos of new trends to appear on fashion magazines. Conscious consumers were treated to such

Annotated Bibliography3trends through media as they got adopted by designers like Zara and H&M to attract customers. The author, therefore, justifies that the modern fashion is based on responsiveness by use of real-time data to assess consumer needs to design trends that fall within the time period. The resourceis important in understanding the changes that may take place in the fashion industry twenty years from now. Aspects of just-in-time, agile supply chains and quick response are techniques that will shape the fashion industry and the approaches that will be used by retailers to meet the needs of the consumer. Bureau of Labor Statitics (2016, May). Occupational Employment Statistics.The United States Department of Labor was established for ensuring that there is responsible occupational safety, in wage and hourly standards that are paid to citizens. Further, itensures that other employment-related factors like reemployment services and unemployment insurance are effectively administered within all US state and State departments. Through legislation, the department fosters, promotes and develops the wellbeing of all employed Americans, job seekers and retired citizens. For working employees, the department ensures thatThe department gathers statistics on the performance of the fashion industry and its role in employment of people. Through such statistics, the occupational wage of people in the countrycan be determined thus getting the mean average hourly for the country. From analyzing employment trends and employment rise, the percentile wage estimates for the fashion industry can be determined thus getting the contribution that the industry has to the country. Since the industry is divided into several fashion activities, each of them is analyzed separately thus allowing the public to understand the economic role of fashion. On the other hand, the government uses the information collected to design and implement appropriate labor laws within the country. This resource can be used in determining the trends in the fashion industry.

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