Effectiveness of Social Media and Tool of Communication Annotated Bibliography 2022

Running head: ANNOTATED BIBLIOGRAPHY 1
Effectiveness of the Facebook Platform as a Vehicle for Business Communication
Institution
Student
Course
Date

ANNOTATED BIBLIOGRAPHY 2
Effectiveness of the Facebook Platform as a Vehicle for Business Communication
Introduction
Facebook is a social media platform that connects different people from different places where
they can communicate by sharing and receiving information. It was initially used as a social wall
for interactions with friends, but has now grown to a business communication tool due to its
increasing popularity. This annotated bibliography explores various resources that examine
Facebook and its usefulness in the context of business communication. The first five sources,
argue for the notion that Facebook is a useful tool for business communications while the last
five argue against this idea maintaining that Facebook is ineffective and unproductive tool for
business communications.
Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its potential
for technology enabled connections: A micro-level study. International Journal of Scientific and
Research Publications, 2(5), 1-10:
Baruah is a Research Scholar, Research and Teaching Assistantship (RTA), Department of Mass
Communication, Krishna Kanta Handiqui State Open University, Housefed Complex, Last Gate,
Dispur, Guwahati-781006, Assam, India. In this article, he demonstrates how Facebook content
can be used to forecast real-life outcomes. He points out the strategies and practices relating to
the use of Facebook by both the employers and employees to promote their business. This online
sharing of knowledge is an important advantage as it equips stakeholders with the proper
communication skills and knowledge. Trisha proved his argument by obtaining data from a
survey that he conducted amongst the residents of Guwahati city, gateway of North-East India.

ANNOTATED BIBLIOGRAPHY 3
The findings of the survey were in line with those of Caliciolu (2014); social media platforms are
useful mediums of communication that modern businesses should embrace. Baruah’s intended
audiences were learners and business owners or any other parties that need to collaborate online
to achieve a mutual goal.
Çalicioğlu, C. (2014). Facebook as a marketing communications tool-Facebook official pages
content analysis for Jordanian telecommunications companies in the mobile operators
sector. International journal of business and social science, 5(4):
Dr. Cemal Çalicioğlu, the chief author of this article, is the Head of Marketing Department at the
Girne American University. He conducted a research to study how Facebook is used as a
medium of marketing and communication targeting Jordanian telecommunication companies as
his audience. In his study, he shows how these mobile companies engage in free conversations
with their existing customers and potential customers. They allow their fans to ask questions
without restrictions, present complaints and pass any information they want. This forms a
transparent channel of communication as they give their fans access to their wall where they can
post freely which is in contrast to Nick Flegg’s work that has been cited below. Nick criticizes
this based on the fact that people can publicly make negative remarks that distort the firm’s
image.
Dwyer, J., & Hopwood, N. (2019). The business communication handbook. Cengage AU. South
Melbourne, VIC: Cengage Learning Australia, 2019: