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MKT01762 - Contemporary Hotel and Tourism Issues
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Contemporary Hotel and Tourism Issues (MKT01762)
Added on 2020-04-21
MKT01762 - Contemporary Hotel and Tourism Issues
Contemporary Hotel and Tourism Issues (MKT01762)
Added on 2020-04-21
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Running Head: Annotated BibliographyAnnotated BibliographyRisk & Crisis Management towards the tourism sector
Annotated BibliographyTable of ContentReview of Journal 1...............................................................................................................................2Summary...........................................................................................................................................2Usefulness of the Journal..................................................................................................................2Opinion on the Text...........................................................................................................................3Journal 2................................................................................................................................................3Summary...........................................................................................................................................3Usefulness of the Journal..................................................................................................................4Opinion on the text...........................................................................................................................4Journal 3................................................................................................................................................5Summary...........................................................................................................................................5Usefulness of the Journal..................................................................................................................5Opinion about the text......................................................................................................................6Journal 4................................................................................................................................................6Summary...........................................................................................................................................6Usefulness of the Journal..................................................................................................................6Opinion about the text......................................................................................................................7
Annotated BibliographyReview of Journal 1Backer, E. and Ritchie, B.W., 2017. VFR Travel: A Viable Market for Tourism Crisis and Disaster Recovery?.International Journal of Tourism Research.SummaryRebuilding tourism after crisis/ disaster is extremely important. The perception of tourist is built around the fact that the ecosystem and the landscapes might have been destroyed due to a crisis, and they are really not sure as to what will be there to explore. Backer and Ritchie in the article have stressed on the importance of doing a disaster recovery. It has been emphasized that the marketing efforts have to be streamlined with the timing of the disaster. The entire marketing strategy for the tourist destination has to be reinvented and retargeted to the audience. Social media these days plays an important role in doing so. Social mediais such an effective tool which has a deeper penetration among the audience and a far better reach. The content can be highly curated and targeted. Thus one of the most effective disaster recovery methods as mentioned by Backer & Ritchie is Social media marketing of the tourist destination focussing on the preserved landscapes and the USP of the destination to lure the tourists.Usefulness of the JournalIt is mentioned that there is a team to manage the crisis, but if the crisis team is unable to fillthe gap of communication between the tourist and the authorities, somebody else to come and fill in the gap. In such a case, a mass media campaign has to be launched to make the people aware of the crisis and what has been done for the remedy.Marketing & advertising is an important part of crisis management as emphasized by the management. Crisis management is about dealing with the human perceptions about the
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