Annotated Bibliography on Branding, Service Industry Management, and Other Factors in the Tourism Sector

ANNOTATED BIBLIOGRAPHY
ON BRANDING, SERVICE
INDUSTRY MANAGEMENT AND
OTHER FACTORS RELATED TO
THE TOURISM SECTOR

ABSTRACT
Tourism sector is growing at fast pace across the world. Increasing interest of individuals
in visiting new places and destinations is grabbing the attention of researchers to conduct
research on this area. Five articles between the year 2014 and 2019 with respect to branding,
service-quality, customer engagement and many more are considered for the present essay. Each
article is analyzed effectively on the basis of their objectives, methodology, data analysis
methods, conclusion, limitations and future investigation. The essay represents the different
aspects of the tourism sector and helps in understanding tourism management effectively.

Table of content
ABSTRACT....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
Annotated Bibliography 1:Li, Y., Hu, C., Huang, C., & Duan, L. (2017). The concept of smart
tourism in the context of tourism information services. Tourism Management, 58, 293-300.....4
Annotated Bibliography 2:Liu, C. H. S., & Chou, S. F. (2016). Tourism strategy development
and facilitation of integrative processes among brand equity, marketing and
motivation. Tourism Management, 54, 298-308..........................................................................5
Annotated Bibliography 3:Harrigan, P., Evers, U., Miles, M., & Daly, T. (2017). Customer
engagement with tourism social media brands. Tourism Management, 59, 597-609..................5
Annotated Bibliography 4:Almeyda-Ibáñez, M., & George, B. P. (2017). Place branding in
tourism: a review of theoretical approaches and management practices. Tourism &
Management Studies, 13(4), 10-19..............................................................................................6
Annotated Bibliography 5:Han, H., & Hyun, S. S. (2015). Customer retention in the medical
tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism
Management, 46, 20-29...............................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES..............................................................................................................................10