Annotated Bibliography on Branding, Service Industry Management, and Other Factors in the Tourism Sector

This annotated bibliography provides a comprehensive analysis of five articles on branding, service-quality, customer engagement, and other factors related to the tourism sector. The articles cover topics such as smart tourism, marketing strategies, place branding, and customer retention in the medical tourism industry. The analysis helps in understanding the different aspects of tourism management effectively.

ANNOTATED BIBLIOGRAPHY
ON BRANDING, SERVICE
INDUSTRY MANAGEMENT AND
OTHER FACTORS RELATED TO
THE TOURISM SECTOR

ABSTRACT
Tourism sector is growing at fast pace across the world. Increasing interest of individuals
in visiting new places and destinations is grabbing the attention of researchers to conduct
research on this area. Five articles between the year 2014 and 2019 with respect to branding,
service-quality, customer engagement and many more are considered for the present essay. Each
article is analyzed effectively on the basis of their objectives, methodology, data analysis
methods, conclusion, limitations and future investigation. The essay represents the different
aspects of the tourism sector and helps in understanding tourism management effectively.

Table of content
ABSTRACT....................................................................................................................................2
INTRODUCTION...........................................................................................................................4
Annotated Bibliography 1:Li, Y., Hu, C., Huang, C., & Duan, L. (2017). The concept of smart
tourism in the context of tourism information services. Tourism Management, 58, 293-300.....4
Annotated Bibliography 2:Liu, C. H. S., & Chou, S. F. (2016). Tourism strategy development
and facilitation of integrative processes among brand equity, marketing and
motivation. Tourism Management, 54, 298-308..........................................................................5
Annotated Bibliography 3:Harrigan, P., Evers, U., Miles, M., & Daly, T. (2017). Customer
engagement with tourism social media brands. Tourism Management, 59, 597-609..................5
Annotated Bibliography 4:Almeyda-Ibáñez, M., & George, B. P. (2017). Place branding in
tourism: a review of theoretical approaches and management practices. Tourism &
Management Studies, 13(4), 10-19..............................................................................................6
Annotated Bibliography 5:Han, H., & Hyun, S. S. (2015). Customer retention in the medical
tourism industry: Impact of quality, satisfaction, trust, and price reasonableness. Tourism
Management, 46, 20-29...............................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES..............................................................................................................................10

INTRODUCTION
Tourism refers to the individual activities which take place while travelling to and staying
in the places outside their house for either spare time or business purpose but not more than one
year. Quality accommodation and services along with the proper customer service leads to
enhance the satisfaction level of the customers. The present file is based on the analysis of five
annotated bibliography. The file includes five annotated bibliography between the year 2014 to
2019 concerning to the brand management, marketing and many more.
Annotated Bibliography 1:Li, Y., Hu, C., Huang, C., & Duan, L. (2017). The concept of
smart tourism in the context of tourism information services. Tourism Management, 58,
293-300.
The purpose of this article is to analyze the smart tourism as an individual tourist support
system with respect to the information services and surrounding technology. It also contrasts the
features of conventional tourist information services and those services which included in the
smart tourism. In order to collect the data, secondary data collection method is used by the
authors. Study of both the domestic and international smart tourism has been conducted by the
researchers. Smart tourism is continuously enhancing in China and due to this, it is considered by
the authors for doing domestic examination of the smart tourism. The paper develops a proper
perception of the smart tourism system along with the omnipresent tourism information service.
Along with this, the paper has make the misinterpretation correct that smart tourism is
only a kind of technological application. It also considers smart tourism as a easy and
quantifiable layer of the tourism information service which leads to enhance the satisfaction level
of the customers in effective manner. Smart tourism creates instant data from the giant database
including data related to demographics, tourism resource and many more. The paper suggests
that among the all industries, the information service of tourist sector is most abundant. The
investigators can use the data obtained for further research in the area of tourism and smart
tourism for serving tourists better and effectively (Li & et.al., 2017).

Annotated Bibliography 2:Liu, C. H. S., & Chou, S. F. (2016). Tourism strategy
development and facilitation of integrative processes among brand equity, marketing and
motivation. Tourism Management, 54, 298-308.
The objective of this study is to evaluate the significant attributes related to the Kinmen
tourism and identify the relevant information on the marketing strategy, brand equity and travel
motivation. Secondary information is collected from the different sources for conducting
literature review. DEMATEL analytic approach is used by the authors for determining the
relationship between the different dimensions. Along with this, FDM approach is also used by
the researchers for developing multiple-criteria decision making (MCDM) model and
understanding its each dimension. In the end, for measuring the importance of each criterion, the
authors use the DEMATEL-based analytic network process. For collecting the primary
information, questionnaire is used in the article. Data is gathered from the individuals having 15
years of familiarity in teaching, researching and establishing sightseeing strategies. Apart from
this, Fuzzy Delphi method is used by the authors for analyzing the collected data (Liu & Chou,
2016).
This article provides various contributions relevant to the marketing strategy, brand
equity and travel motivation for development of the destination plans with respect to the regional
tourism sector. Along with this, the paper finds that brand equity directly affects the marketing
strategy and travel motivation. Thus, whenever Kinmen plans for marketing strategies for the
future based goods, promotion, position and price, decision maker needs to consider the brand
equity at the highest priority. Apart from this, the paper has some limitations like use of
restricted number of experts for assessing the Kinmen tourism strategy. However, the scholars
can further conduct this research by including the multiple nations like Xiamen in China.
Annotated Bibliography 3:Harrigan, P., Evers, U., Miles, M., & Daly, T. (2017). Customer
engagement with tourism social media brands. Tourism Management, 59, 597-609.
The major objective of this paper is to identify the nature of the customer commitment
with respect to the tourism social media brands. In context to this, the paper contributes in
tourism sector in two manners: Firstly, by validating the customer engagement along with the
tourism brands 25- item scale with respect to the social media context and offering a new three
factor 11-item version of the scale as an alternative. Secondly by replicating the proposed

structural model and testing the new substitute model for predicting the behavioral intentions of
the faithfulness from the engagement and testing the client participation as antecedent within the
engagement (Harrigan & et.al., 2017).
The consumer engagement with the brands of tourism is calculated via 25-item CETB
scale. Five sub-scales used by the author on this scale include attention, absorption, interaction,
enthusiasm and identification. On the other hand 4-item BIL scale is used in the paper for
measuring the behavioral intentions of the loyalty. In the ends, 10-item scale is used for
measuring the customer involvement. The paper suggests that there need to be three dimensions
with respect to customer engagement in the 11-item scale which can be used for the future
investigation. These dimensions include: identification, interaction and absorption. In addition to
this, the study also finds that social exchange theory is right theoretical way for conducting
customer engagement research regardless of the sector.
Annotated Bibliography 4:Almeyda-Ibáñez, M., & George, B. P. (2017). Place branding in
tourism: a review of theoretical approaches and management practices. Tourism &
Management Studies, 13(4), 10-19.
The principle of this paper is to create the idea of tourist based destination branding.
Comprehensive literature review is conducted in the study on tourism branding and represents
the historical development of the different branding practices in the area of tourism. Information
with reference to the approaches to the brand equity, tourist based brand equity, destination
awareness, destination image, destination loyalty, destination quality and many more is gathered
by the researchers in order to achieve the objectives. The paper also explains about the difference
challenges in the area of destination branding (Almeyda-Ibáñez & George, 2017).
The paper concludes that brand development is one of the most necessary responsibilities
of the marketers. Brand building process results to develop the value of the brand among the
customers and make them to use it again and again. The study has represented theoretical
perspectives with respect to the branding by combining them with the various instances of
destinations developing branding strategies. The paper states that the major objective of the
branding is to improve the brand equity which will make destinations to gain the competitive
advantages effectively. Economy, cultural and psychology approaches can help companies in
understanding the concept of tourism destination brands. Along with this, the paper also informs

about the challenges to the destination marketing firms. Branding managers have to work with
the peculiarities of the items along with two additional P’s which are: Politics and Paucity.
Annotated Bibliography 5:Han, H., & Hyun, S. S. (2015). Customer retention in the
medical tourism industry: Impact of quality, satisfaction, trust, and price
reasonableness. Tourism Management, 46, 20-29.
The purpose of this reading is to inspect the relations among the medical and service
quality, satisfaction, intentions and trust in the personnel and the clinic for revisiting the clinic
and destination nation for the medical care. Along with this, the paper also identifies the
moderating effect of price reasonableness in the planned associations in the model. The study
also reveals the significance of quality elements and belief factors in developing behavioral
intentions. In order to achieve the objectives, visitor survey is conducted by the researchers by
using the convenience-sampling approach. 20 medical clinics located in two metropolitan cities
of Korea and are contacted by the researches where international travelers visit frequently.
However, the authors receive permission for gathering the data from only five clinics. In addition
to it, questionnaire is used in the study for collecting data from the tourists. With respect to the
data analysis, SPSS and AMOS 20 are used by the authors.
The authors suggested a theoretical mode in which the satisfaction and trust components
are found to be more important for the medical travelers. Along with this, the paper identifies
that level of satisfaction make traveler either to repeat the clinic or not. The reading also finds
that the effect of the medical quality on the components like fulfillment, trust and intention is
higher as compare to the service quality. In addition to this, the trust of medical travelers is
identified to be more on the intentions instead of the clinical staff (Han & Hyun, 2015).
CONCLUSION
Thus, the above analysis of the different journals in the area of tourism represents that
branding, high quality service and customer satisfaction plays important role. Different ways are
suggested by the articles for enhancing the present situation of the tourism sector across the
world. Different articles have different subject and conclusion but their motive is same i.e. to
analyze different aspects of the tourism sector for enhancing its quality and effectiveness. These
articles can help scholars in enhancing their knowledge in the area of tourism management.

REFERENCES
Almeyda-Ibáñez, M., & George, B. P. (2017). Place branding in tourism: a review of theoretical
approaches and management practices. Tourism & Management Studies, 13(4), 10-19.
Han, H., & Hyun, S. S. (2015). Customer retention in the medical tourism industry: Impact of
quality, satisfaction, trust, and price reasonableness. Tourism Management, 46, 20-29.
Harrigan, P., Evers, U., Miles, M., & Daly, T. (2017). Customer engagement with tourism social
media brands. Tourism Management, 59, 597-609.
Li, Y., Hu, C., Huang, C., & Duan, L. (2017). The concept of smart tourism in the context of
tourism information services. Tourism Management, 58, 293-300.
Liu, C. H. S., & Chou, S. F. (2016). Tourism strategy development and facilitation of integrative
processes among brand equity, marketing and motivation. Tourism Management, 54,
298-308.