Annotated Bibliography Assignment 2022

Running head: ANNOTATED BIBLIOGRAPHY
Annotated Bibliography
Name of the student:
Name of the university:
Author Note:

ANNOTATED BIBLIOGRAPHY
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Topic: BUSINESS COMMUNICATIONS
Parguel, B., Benoît-Moreau, F., & Larceneux, F. (2011). How sustainability ratings might
deter ‘greenwashing’: A closer look at ethical corporate communication. Journal of
business ethics, 102(1), 15. Retrieved on 9th August 2019. Retrieved from
https://halshs.archives-ouvertes.fr/halshs-00561187/file/Parguel_et_al_2011_JBE_accepted.pdf
The paper discusses the negative impacts of the Corporate Social Responsibility. Since, a
part of business communication is the communication with customers; the CSR also falls within
its parameters. The study includes the concept of “Greenwashing” that makes the CSR
ineffective. Based on the attribution theory, the study probes the impact of self-sufficient
sustainable evaluation on the responses of the customers. The outcome of the study indicates
negative effects of brand evaluation as customers often have low intrinsic intentions from the
brands. The paper further states that the sustainability ratings can be implemented for deterring
“greenwashing” and motivate firms to work harder in CSR practices. This view can be
contrasted with the view of Story and Neves, who claim that CSRs are necessary for better
performance of the employees, which in turn would result in better communication with the
customers.
Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its
potential for technology enabled connections: A micro-level study. International Journal of
Scientific and Research Publications, 2(5), 1-10. Retrieved on 9th August 2019. Retrieved
from http://www.academia.edu/download/45712283/ijsrp-may-2012-24.pdf
The aim of the study is to state the significance of social media in connecting with
customers. Since, marketing is an important aspect of business communications; this paper

ANNOTATED BIBLIOGRAPHY
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improves the scope for understanding the various sectors of business communication. The basic
purpose of several social media platforms is to simply communication and online knowledge
sharing. This method of information shared online is utilized by the varied organizations to
promote their products as well as to communicate with their customers in a more direct manner,
which also amplifies the effectiveness of the consumer feedback process. The paper further
discovers how social media has the power for fundamentally altering the social character of our
society. The intended audience is the various firms who can be inspired from the paper to utilize
the opportunities created by social media platforms. This view can be contrasted with the views
of Bambauer-Sachse and Mangold, who state the negative impacts of consumer reviews
available online that harms the brand name and equity.
Story, J., & Neves, P. (2015). When corporate social responsibility (CSR) increases
performance: exploring the role of intrinsic and extrinsic CSR attribution. Business Ethics:
A European Review, 24(2), 111-124. Retrieved on 9th August 2019. Retrieved from
https://www.researchgate.net/profile/Joana_Story/publication/273330895_When_corporate_soci
al_responsibility_CSR_increases_performance_Exploring_the_role_of_intrinsic_and_extrinsic_
CSR_attribution/links/5a53905eaca2725638c85458/When-corporate-social-responsibility-CSR-
increases-performance-Exploring-the-role-of-intrinsic-and-extrinsic-CSR-attribution.pdf
The goal of the study is to state whether CSRs help increase the employee motivation.
The paper discusses whether the employees provide different type of motive to the CSR of the
organization and if these CSRs enhance their performance levels. The outcome of the study
states that the employee performance increases with their attribution to the extrinsic and intrinsic

ANNOTATED BIBLIOGRAPHY
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intentions for the CSR. The firms can learn from this paper the importance of CSR and their
proper improvisation. The authors belong to the Nova School of Business and Economics,
Portugal. The paper thereby implies that with the improved performance of the employees in the
CSR, the communication with the customers is also enhanced. This view can be briefly
contrasted with the views of Parguel, Benoît-Moreau and Larceneux, who state in their paper that
the CSRs can often hinder communication with the customers and effect the brand image of the
firms.
Drury-Grogan, M. L., & Russ, T. L. (2013). A contemporary simulation infused in the
business communication curriculum: A case study. Business Communication Quarterly,
76(3), 304-321. Retrieved on 9th August 2019.Retrived from
https://www.researchgate.net/profile/Meghann_Drury-Grogan/publication/
258126591_A_Contemporary_Simulation_Infused_in_the_Business_Communication_Curriculu
m_A_Case_Study/links/5447b6ba0cf22b3c14e10d63.pdf
The paper incorporates a study that records reactions of the learners to a simulation that is
inundated in the curriculum of business communication, which also provides a clearer
understanding of business communication. The aim of the study is to enhance the team spirit of
the students and ways to deal with the various business processes through proper
communication. The participants in the study verified the effectivity of the methods used, which
have amplified their business communication skills and improved their knowledge regarding the
same. The study further incorporates implications and explanations behind the results. The
authors of the study are from the Fordham University of the USA.