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Ansoff Matrix. Casio. Ansoff Matrix. Ansoff Matrix can

   

Added on  2022-10-10

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Ansoff Matrix
CASIO

Ansoff Matrix
Ansoff Matrix can be defined as the strategic management tool that helps top
management of a business organization to prepare growth and development
strategies. This strategy can be very helpful for Casio to expand its product and
services in global market. following are the primary strategies used in Ansoff matrix-
Market Penetration
Product development
Market development
Diversification (Hussain et.al, 2013)

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