Showtime Arabic's Transformation: A Change Management Case Study

The assignment content highlights the importance of leadership, communication, and conflict resolution in an organization's development. It emphasizes the need for a project manager or organizational development manager to manage and restructure the organization to achieve successful objectives. The CEO and chief operating officer must take wise decisions that are beneficial for the organization's development. The leaders must also be supportive of employees, take suggestions and ideas about the project, reduce gaps between employees, listen to everyone's opinion, but do what is right for the project's objective. Effective communication, conflict resolution, and monitoring and evaluation are crucial for the success of an organization.

Answer: 1
Showtime Arabic is the leading pay TV network in area of Middle East and North Africa. The new vision
of Showtime Arabic was participate with new channels like showcinema, , Showmovies, Showsports and
Showseries also launched new showsports channel which replaced the previous sports channel. Showtime
Arabic aimed to provide Showtime with a leap in subscriber numbers just before the soccer season started.
Answer: 2(A)
Swot Analysis
Strength
The Showtime Arabic is the largest pay
television company in Arab world. The
largest network in Arab world as well as
North Africa.
Weakness
The company have large network and lots of
viewer still there are not provide clear
picture to viewer
Opportunities
As per new concept and new channel
launch, the Showtime have junk crowd who
love to watch Soccer game and they planned
to launch three new channel replace by old
channel.
They have great opportunity to collect
numbers of viewer just before popular
soccer game.
Threats
The Showtime face that if anything new
development perform then competitors
doing same thing and provide to viewer
after one week as Showtime launch.
Answer: 2(B)
The organization have to change the broadcast system and improve the network system which result is to
clear picture and video can watch by viewer. (Avineri, E 2007) To develop organization and expand
business the Showtime need to change process planning and system management. The organization
structure and culture also need to change to survive in market and to be ahead in market. The organization
culture need to change.
Answer: 2(C)
The Showtime want to launch new channel in just before English premier league which provide bulk
subscription of Showtime channel. The organization also want to expand themselves from small scale
business to high scale business. They need to survive and be ahead from competitor of leading market in
Arabic states and North Africa.
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Answer: 2(D)
The change need to be done by restructure by reducing management team such a way that selected person
have deal with authority to change. Also build new management team, developed and maintain cultural
management and reduce gap between employees and top management so that employee can put they
though. It is beneficial for organization if using McKinsey theory to achieve goal and maintain strength.
Answer: 3
Agreed Objective:
To develop organization in leading for the network telecasting world.
To use change management technique for increasing numbers of subscriber before the soccer games
started.
To added new entertainment channel in Arabic market to attract views and also survive in a world of
television entertainment.
Answer: 4 (A)
There are various tools available for change management technique. The change management system
develop with flowcharts, it also prepare with data collection, force filed analysis, culture mapping and
culture management and develop project plan. The culture management technique apply to manage
expected resistance and achieve work place cultural. With development of culture orient environment, it
increase project strength and better outcome by the influencing behaviour toward the employees by keep
value of working spirit. The ADKAR change management concept applicable for this case. The project
manager need to provide awareness though communication about organization particular strategy need to
change. It also require to desire for the change management with the goal of sponsorship and resistance
management. For change management need knowledge activity which need to outcome from training and
coaching. It is require trading, practice and time to be able about the change. Till the end of project need to
stuck up with change which require reinforcement for change.
Answer: 4 (B)
Awareness: it is require aware about the change management need for new ShowTime Arabia require. The
awareness need to provide to employee and give idea about the advantage from change compare to
tradition technique.
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Desire: the desire of employee have desire of change. If employee deny to take part in change procedure
then it require to communicate to supervisor, manger or head of employees because they are near to him
and take serious about them decision.
Knowledge: it is require that employee of ShowTime have knowledge of make change. This can be
Achive after complete millstone awareness and Desire.
Ability: is it evaluation of employee knowledge. Is employee of ShowTime really able for make change. It
depends on knowledge they gain.
Reinforcement: it require to connect all employee with change otherwise the change objective may not
complete successfully.
Answer: 5 (A)
The leadership technique which require in project manager or organization development manager. Also
require technical head which handle all technical aspects. The responsibility of this leader have to manage
and restructure organization such a way that the management policy can achieve successful objective. The
CEO and chief operating officer is appoint to take decision wisely that is beneficial for organization
development.
Answer: 5(B)
To confirm commitment of plan perform in order to take decision wisely. To be supportive with
employee, take suggestion and ideas about the project, reduce gap between employees, to listen everyone
opinion but to do right thing which is suitable for project objective. To communicate which is understood
for all level of organization.
Answer: 6(A)
By reducing gap between employees, to apply technique for brainstorming to collect innovative ideas from
different level of employees, fair decision for every level of employee, proper response for each level of
employees and give best reward for his work, to behave polite, make right and positive attitude towards
the fellow employees, provide inspiration by speech and through performance of task.
Answer: 6(B)
The employees are associate with provide feel that are valuable employee of team, by providing feel to
make better than best day after day, provide feel a stronger bond with organization, project and fellow
employees and making more responsible, provide inspiration and motivation to do work, feel free to
contribute to other department if need, Feel about to focus on the project rather than worried about the
failure.
It is require to smooth communication procedure which help to identify information that needs to
communicate. It is require to obtain target audience for communication, also necessary to decide
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communication format and timing. Prepare communication format and also need to decide formal
communication medium. Together feedback and review about the procedure. Need to improve project
communication process.
Answer: 6(C):
Discussion with other that how conflict arise, focus on the behaviour and event that why conflict arise in
stand of justification personally, short out point of agreement and disagreement and reviewing those point
wisely, develop plan to work on each and every conflict arise, solving the underlying problem and does
not bother about symptoms. To behave delegate and give second change to solve problem and make sure
that don’t repeat problem, keep spirit of working like let’s work on the project in stand on detail discussion
about conflict, to develop “don’t waste time” attitude towards the less important issue. Call meeting and
solve conflict at immediately. (Hope, J, 2016)
Answer: 6(D):
Identify the employee require monitoring and evaluation, define evaluation criteria, define monitoring
questionnaires, short out the indicator and data sources, short out the person who are responsible for data
collection and timelines, define the person who evaluate data and how and when they release that data,
arrange meeting for review the monitoring and evacuation plan.
Answer: 7(A)
The training and development process perform by following tools.
 By enduring that each employees are understand they roles and responsivities: as per goal of
organization employee must perform they task willingly, so it is essential that they are sure about
the role of particular project.(Niels, G et. al.2008)
 Provide training and development tools: As per employees skills and ability provide training and
guidance to build more strength about the skills and they can able to perform best as per his skill
after training season.
 Give responsibility to employee and let them do job: the responsivity provide platform to execute
their skills and implement on project for efficient output.
 Arrange meeting with teammates to discuss about the goal:
 Discuss project plan which meet with goal.
Answer: 7(B)
The following strategy adopt to manage problem solving effectively:
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 Identify problem or issues arise: to discuss how the problem arise at workplace and is that major
drawback
 To understand every employees interest for solving issues: arrange meeting to detail discussion
about the issues.
 List out possible outcome and solution: discussion with employees and identify possible solution
about the problem. (Puspa Dewi, L,2015)
 Evaluation of possible solution: justification of possible solution.
 Select best available option: implementation of best solution.
 Prepare documentation and agreement: to keep record about the problem and solution in hard
copy.
 Agreement on contingencies, monitoring and evaluation: Review the monitoring and evaluation.
Answer: 8(A)
 To gather information about the development plan.
 Provide evaluation criteria of development plan e.g. every task must give 75 to 80% output.
 Identify the questionaries’ about the evaluation of development plan.
 Review those question and collect that data.
 Review report of evaluation plan and percentage of development from past review.
Answer: 8(B)
Need to manage some percentage from quality outcome by employee. Need to manage absence of
employee due to personal reason, need to manage employee if they quit job from personal reason, need to
manage if shortage of resource for short time, need to manage person issue apart from project goal, need
to manage polite and calm behaviour toward employee if project manager have ironic behaviour.
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References:
Avineri, E. (2007). Exploring and Implementing Theories of the Experiential Learning Cycle in the
Teaching of Transport Planning. Transactions, 4(1), 18-38.
http://dx.doi.org/10.11120/tran.2007.04010018
Call for Papers:Journal of Change Management. (2015). Journal Of Change Management, 15(2), 161-163.
http://dx.doi.org/10.1080/14697017.2015.1052349
Hope, J. (2016). Evaluate risks, make a plan to improve the safety of sporting events. Campus Security
Report, 13(1), 1-4. http://dx.doi.org/10.1002/casr.30151
Niels, G., & van Dijk, R. (2008). Competition Policy: What are the Costs and Benefits of Measuring its
Costs and Benefits?. De Economist, 156(4), 349-364. http://dx.doi.org/10.1007/s10645-008-9099-9
Puspa Dewi, L. (2015). Library Information System Auditing: Monitoring and Evaluating the Software in
Academic Institution. Journal Of Software, 10(10), 1140-1147.
http://dx.doi.org/10.17706//jsw.10.10.1140-1147
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