Comparison of IT Technologies for Managing Business Activities in a Start-up Wine Company

Answer to case study questions
Solution A:
The case study company is start-up wine company and it is looking for IT technologies
(Software) that help managing the business activities. On the basis of requirement three different
IT technologies (software) have been reviewed below and they are capable enough to support to
business activities of given case study company (Wine).
1: vinSUITE
Richard Kline has founded eWinery Solution (Software platform) in year 2003, which is
designed particularly for wineries for all sizes. This software has unique feature of Point-of-Sale,
ecommerce management and additions of most of wine clubs. Software vinSUITE has capability
to fulfill the needs of customer through providing superior customer service at point-of-sale. In
2013, Napa Valley POS and eWinery solution got merged to develop largest and direct to
customer software (About Us, 2019). This software is particularly US based but it has facility to
get it used anywhere in world. Some of exclusive services provided by vinSUITE are ecommerce
websites, CRM tools, POS, Wine Club, allocation management and partner’s integration
software platform. So, it can be said that vinSUITE can be very useful for given case company as
it will help to manage customer purchase and sales data from system of POS in both TabletPOS
and DesktopPOS. TabletPOS can handle multiple open orders and provide customer tagging and
DesktopPOS provides high volume of tasting rooms and allows secure payment processing
platform (POS, 2017). One can be easily entered in WINE CLUB membership and get brand
loyalty to attract customers. The vinSUITE can be used both locally on desktop (offline) and can
also be accessed via cloud based interface to access from anywhere in world. The platform is
user-friendly and very simple to use. It can be installed on android, Windows, iOS and other
operating system as well.
Partners integrated by vinSUITE to build technology driven software platform
(Source: https://www.vinsuite.com/solutions)

(Source: https://www.getapp.com/industries-software/a/vinsuite/#gallery-1)
VinSUITE is suitable for even a start-up wine company due to its easy to use plans and
with different categories of plans which offers range of services. Below is detailed information
on pricing structure and subscription fees of vinSUITE per month on basis of range of services
availed. In addition to vinSUITE provide a demo version to get familiar with services offered so
that one can be comfortable before availing for the subscription.

Pricing and Subscription fees of vinSUITE
(Source: https://www.vinsuite.com/pricing)
POS system of vinSUITE
Advantage and Disadvantage of vinSUITE