Marketing Principles and Practices | Assignment
Added on 2021-05-26
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ANTONINE UNIVERSITYFaculty of Business AdministrationCOURSEMARKETING PRINCIPLES AND PRACTICEPROJECT TITLE COCONUT WATER Prepared byMyriam Saif, George Khamis, karim Ishak TutorMr. Marwan MansourMay 2018
Introduction:The Federative Republic of Brazilis simultaneously SouthAmerica’s largest country by both population and geographical sizeas well as one of its most diverse and fascinating. It is filled to thebrim with intriguing people, plants and animals as well as liberaldoses of history, religion, culture and sporting greatness.Thepopulation of Brazil, as recorded, was approximately 190 million.Much of the climate is tropical, with the south being relativelytemperate. The largest river in Brazil, the second longest in theworld, is theAmazon. Therainforestthat covers theAmazonBasinconstitutes almost half of the rainforests on Earth. In thesetropical areas grows coconut treeswhich are members ofthefamilyArecaceae(palm family) and the only species ofthegenusCocos. The termcoconutcan refer to the wholecoconutpalmor theseed, or the water, or thefruit, which, botanically, isadrupe, not anut. Our project is mainly based on coconut waterwhich is the clear liquid insidecoconuts. Fresh coconuts aretypically harvested from the tree while they are green. A hole maybe bored into the coconut to provide access to the liquid and meat.
Derivative product:Coconut water has long been a popular drink in thetropicalcountrieswhere it is available fresh, canned, or bottled. Coconutsfor drinking are served fresh, chilled or packaged They are oftensold bystreet vendorswho cut them open withmachetesor similarimplements in front of customers. Processed coconut water for retailcan be found in ordinary cans,TetraPaks, or plastic bottles,sometimes with coconut pulp orcoconut jellyincluded. What wemade is extracting coconut water from the fruit and fill it in bottlesin addition to small pieces of gelatinous inner meat. We named thisproduct “fresco” a Brazilian word translated to English means freshwhich is the main characteristic of this water. Nutrition facts:Coconut water is produced naturally in the fruit and contains94% water and very little fat. One cup of this water contains 46calories in addition to carbs, fiber, vitamins, andseveral importantminerals. This water contains also antioxidants that protect cellsfrom damaging free radicals it may improve blood sugar control andit’s also a good source of magnesium, which may increase insulin
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