Macro Environment ISSUE

This presentation discusses the macro environmental issues faced by Desklib, including political, economic, social, technological, environmental, and legal factors. It analyzes the impact of these factors on the organization and highlights the challenges they create. Additionally, it explores the competitor issues faced by Desklib, such as product quality, profit margin, and technology advancement. The presentation concludes with a summary of the main issues and provides references for further reading.

Macro Environment ISSUE

Pestle
Political Factor: Factor which relates to the degree of government
intervenes in the economy or a certain industry. This factor used to
not create any big issue for the Tesco as there is a political stability
in United Kingdom and government of UK also used to support
privatization in the country.
Economic Factor: Factor related to certain economy's performance.
This factor also do not create any big issue for the Tesco as Interest
rate in the UK is low which help the company in getting the
adequate fund at demand. Inflation rate is also at a positive side for
Tesco to operate in UK. Issue which is related to recruitment of
skilled employee as due to high number of SMEs unemployment
rate is to low in UK.
Social Factor: Factor which are related to the demographic
characteristics, norms, customs and values of the population. This
factor used to create the issue of customer preference for the Tesco
as the customer preference used to change on regular basis which
tempt the company to change the operation accordingly.

Pestle
Technological Factor: These factors pertain to innovations in
technology that may affect the operations of the industry and the
market favourably or unfavourably. This factor used to create the
variety of the issue for the organization as organization has to
change the technology in the market to be competitive which
eventually creates the situation of finance requirement.
Environmental Factor: This factor include the aspect which are
really hard to predict such as weather, climate, environmental
offsets and climate change. This factor has created many issue or
can be said as challenges for the Tesco as due to the unexpected
whether and climate many times there is a scarcity of raw material
in the organization.
Legal Factor: All the organization has to follow the different rules
and regulation to operate the business. This factor has created the
challenges related to the efficiency of the business as it consumes
a good amount of time for the Tesco to get a permission for the
different operation of the business.

SUM UP OF MACRO-ENVIRONMENTAL ISSUE
After going through the analysis it can be interpreted that the Political and Economical environmental does not
used to create any issue in the organization. At the same time Social, Technological, Environmental and legal
factor used to create a variety of the issue for the TESCO.

COMPETITOR ISSUE
Quality of the Product: It is the biggest issue which is faced by the
Tesco as it has been analysed that the quality of the product which
has been offered by the competitor Asda is much better than Tesco.
The biggest reason for the same is that Tesco used to look at the
variety of the product which need to be offered to the consumer as
compare to the Asda which looks at selling only some product in the
organization but of good quality.
Profit Margin: As Tesco is the leading retail company in the UK and to
maintain the leading position organization always sells the product at
lower rate as compare to the Asda which help them in attracting new
customer toward the company but at the same time creates the
problem of reducing profit margin of the organization.
Technology Advancement: It is the another issue which is faced by
Tesco as in the rapidly changing environment as it getting tougher for
the Tesco to change the technology on the regular basis to attract the
eye of the customer toward the company. This eventually creates the
issue of Finance requirement.

SUM UP OF COMPETITOR ISSUE
After going through the analysis it can be interpreted
that Tesco has to face the variety of the issue related
to the competition the biggest reason behind the
same is to maintain leading position in the market.

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