1APA 6thREFERENCING List of references Baden-Fuller, C., & Haefliger, S. (2013). Business models and technological innovation.Long range planning,46(6), 419-426. DOI: https://doi.org/10.1016/j.lrp.2013.08.023 Benefield,G.(2014).BusinessModelCanvasin5minutes.YouTube.Retrievedfrom https://www.youtube.com/watch?v=_4MHqyf4Vw0&feature=youtu.be McGrath, R. G. (2010). Business models: A discovery driven approach.Long range planning, 43(2-3), 247-261. DOI: https://doi.org/10.1016/j.lrp.2009.07.005 Osterwalder, A., Pigneur, Y., Oliveira, M. A. Y., & Ferreira, J. J. P. (2011). Business Model Generation: A handbook for visionaries, game changers and challengers.African journal of business management,5(7), 22-30. tutor2u (2017)Business Growth Strategy - Horizontal and Vertical Integration.YouTube. Retrieved from https://www.youtube.com/watch?v=uOO4ClVUrkw&feature=youtu.be