Running head: E-PORTFOLIOE-PORTFOLIO: Week 10App Stores and MarketingName of the Student:Student ID:Name of the University:
1E-PORTFOLIOSummary of Weekly TopicThe study of week 10 would help in understanding the marketing of the applicationdeveloped on the app store. The activities that would be learnt in this week are Create icons &splash screens for Apps, Prepare screenshots and App metadata, Understand AppStore terms andconditions, Determine how to develop a marketing plan, Understand freelance work, Understandhow to use apps for business promotion, Use both standard and guerrilla marketing tactics, andLearn about building communities around our apps. The study has also covered Building Appsfor Other, Promoting Your Business, Selling Apps, Embracing Marketing, Marketing Tactics,Standard Tactics, Expensive Tactics, and Guerilla Tactics. Resources1. https://www.youtube.com/watch?v=d3ZPvY-8ul42. https://www.youtube.com/watch?v=PoqzjzWYty43. https://blog.kissmetrics.com/app-store-optimization/4. https://academy.realm.io/posts/pragma-tim-oliver-app-store-marketing/5. https://www.strategyand.pwc.com/media/file/Mobile-app-stores-for-telecom-operators.pdfResources Description1. The resource is a YouTube video on the topic of Mobile app marketing: How to promote &market mobile apps (Android iPhone) SEO, ASO, social media. The development of theeffective and improved marketing strategies is used for the development of the mobile marketingusing the SEO, ASO, and social media platforms.
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