Ask a question from expert

Ask now

Unit 11 Research Project - Assignment

6 Pages1516 Words425 Views
   

Added on  2020-12-24

Unit 11 Research Project - Assignment

   Added on 2020-12-24

BookmarkShareRelated Documents
AppendixResearch Proposal FormUnitUnit 11 – Research ProjectProposed Title An Investigation of the impact of digital transformation at global level on thebusiness operations of Tesco Plc...............................................................................................................................................................................Section One: Title, aim, objectives, questionsTITLE: An Investigation of the impact of digital transformation at global level on the businessoperationsResearch backgroundImpact of globalisation on a retail industry is that it will be helpful in creating various opportunities aswell as developing the brand image on global level. As Tesco is known as the best retail brand in UK whichhas various stores throughout country, so, there is requirement of uplifting the operational activities of thisorganisation on a wider scale.Aim and objectivesAim: “An Investigation of the impact of digital transformation at global level on the business operations- a case study on Tesco Plc.”ObjectivesTo analyse the concept of globalisation and its benefits to Tesco PlcTo determine the current global requirement for Tesco PlcTo identify emerging economies for brand development for Tesco PlcTo suggest development techniques for improving the operational framework in Tesco PlcResearch questionsWhat is the concept of globalisation and its benefits to Tesco Plc?How to determine the current global requirement for Tesco Plc?How to identify emerging economies for brand development for Tesco Plc?What are the suggestions for development techniques for improving operational framework in TescoPlc?Section Two: Reasons for choosing this research project
Unit 11 Research Project - Assignment_1
RationaleThe reason behind selection of this research topic is that, in the current era, there have been rise inthe technical influences in al sectors such as production, marketing, selling etc, which helps in uplifting theoperational efficiency of organisation. This an effective approach towards analysing the operationaldiscrepancies which have been faced by the organisation in terms of promoting the use of technical devices.Study will represent various new techniques and modes of development which will help Tesco Plc. inits global operations. It will evaluate the opportunities and current market scenario that will be ascertainedto make accurate analysis and planning. Along with this, there will be identification of factors which affectindustrial functions on a global level such as changes in educational level, economic conditions, per capitaincome, culture, tradition, languages as well as resources.Section Three: Literature sources searchedLiterature Sources searchedAccording to Atkin, Faber and Gonzalez-Navarro, (2018), development of operational activities is aprime requirement in every business. There can be implications of various activities and opportunities whichin turn will be useful for management of several operations. Expansion of operations of a retail business onglobal segmentation will lead the firm in attaining effective targets. Moreover, it will help a business ingenerating new buyers, creating brand image as well as increasing the market share. The capital stabilitywill increase due to increment in sales or in operational criteria. Kundu and Chatterjee, (2018)stated thatthere will be various obstacles in terms of developing an organisation in the global context. Thedemographic factors such as location, culture, economy as well as living standard of people will be a bigchallenge to a retail organisation (Ecommerce Business Ideas, 2018). Availability of resources will alsoaffect the operations as higher tax charges or tariffs will affect a retail business in developing efficiencies.Bhullar and Gill, (2018), carried out a study, it has been analysed here that, promoting the businessoperations on the global level will be helpful in bringing the appropriate gains and growth to retain thehigher market value. Digitalisation of operations will be helpful in recording all transactions in clouds whichcan be audited by an auditor for analysing the financial stability in the firm. Lahl and et.al., (2018) sought toanalyse that, main obstacles for a retail industry is for carrying out the business operations in a new locationwhich in turn have influences due to variations in geographical factors. Therefore, bringing the business ononline segmentation will reflect the favourable opportunities in opening the doors for developing the globallevel of operations.Books and Journals
Unit 11 Research Project - Assignment_2
Atkin, D., Faber, B. and Gonzalez-Navarro, M., 2018. Retail globalization and household welfare: Evidencefrom mexico.Journal of Political Economy.126(1). pp.1-73.Bhullar, A. and Gill, P.S., 2018. Digitalisation through mobile commerce: the impact of demographic andbehavioural intention factors on mobile commerce usage activities.International Journal ofBusiness Continuity and Risk Management.8(4). pp.335-351.Kundu, S. and Chatterjee, S., 2018. Role of Digitalisation in Hospitality Industry with Special Reference toOnline Food Delivery Services.Bharatiya Vidya Bhavan Institute of Management Science,Kolkata-9., p.58.Lahl, K. and et.al., 2018. On the Relevance of Digital Learning Cultures Within Online Business Education.InOn the Line(pp. 175-188). Springer, Cham.OnlineEcommerce Business Ideas. 2018. [Online]. Available through :<https://www.bigcommerce.com/blog/ecommerce-business-ideas/#top-16-ecommerce-business-ideas-of-2018>.Section Four: Activities and timescalesActivities1stweek2ndweek3rdweek4thweek5thweek6th week7th week8th week9th week10thweek11thweek12thweek13thweekIdea generationCommunicatingplanAnalysing the costAnalysing timeConducting market surveyData CollectionAnalysing the gathered informationCommunicatingthe outcomesSuggesting changes in operationsDrafting development planFinal look throughSubmissionHowlongthiswilltake:
Unit 11 Research Project - Assignment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Globalisation on Business Operations - Tesco Plc
|9
|3971
|155

Promoting the Business Operations of a Retail Organisation on Global Segmentation
|6
|692
|23

Impact of Globalisation Concept on Business: Case Study
|27
|6946
|126

The positive economic, cultural and ethical impact of globalisation
|8
|1984
|402

Assessing the Impact of Globalisation on the UK Retail Industry Economy
|12
|4071
|173

Research Proposal Form
|14
|2567
|69