Apple: Identification of Internal and External Stakeholders and their Roles

Running Head: APPLE 0
BUSINESS ENVIROMENT

APPLE 1
Executive Summary
 In the dynamic and complex market situation, multiple stakeholders are surrounded to
the company having their operations in various markets and countries.
 It is necessary for Apple to identify the varied interest and level of influence of each
of the stakeholder.
 Apple is selected for this project and it is one of the best technology company known
for its product innovation and premium segmentation.
 This report outlines external and internal stakeholders having a significant impact on
the key decisions of the company.

APPLE 2
Table of Contents
Introduction and Background Information.................................................................................3
Identification of the functional areas of Apple..........................................................................3
Identification of internal and external stakeholders and their roles...........................................6
Identification of the nature and degree of main stakeholders’ interests, and implications of
Conflicting interests...................................................................................................................8
Identification of the level of main stakeholders’ influence......................................................10
Stakeholder matrix...................................................................................................................11
Comparison with another industry...........................................................................................12
Conclusion................................................................................................................................12
References................................................................................................................................13

APPLE 3
Introduction and Background Information
With an increase in mobile communication and computerized device being on
demand from individual level to business, Apple is doing great while competing in highly
competitive personal computer industry. The company is known for its constant innovation
and improved product design over year to year (Johnson et al, 2008). The company is having
presence in more than 25 countries worldwide. Steve Jobs, Steve Wozniak and Ronald
Wayne initiated the corporation back in 1976.
Apple mission is to pass the best personal computing experience to business,
professionals, customers and apprentices over the world with the help of its hardware,
innovative software and internet offerings. The company is serving from more than 40 years
and currently, they have 13000 plus employees making it one of the biggest tech company all
over the world. Apple has experienced year on year growth in relation to its revenue,
reporting annual revenue totalled $265 billion for the 2018 fiscal year (statista.com, 2019).
This makes Apple world most Valuable Corporation.
The company has 500 plus retail stores across 24 countries including 272 in the US
only and 234 elsewhere (macrumors.com, 2018). The list of top competitors of Apple
includes Dell, Huawei, Samsung, Microsoft, Google and Hewlett Packard.
Identification of the functional areas of Apple
Considering organisation structure, functional areas are key components of the
enterprise structure. The success of the enterprise objectives and business strategies grounded
in the corporate ability to formulate strategies as per various operational plans that can be
executed at the functional level of management (Maon, Lindgreen & Swaen, 2009). Usually,
functional areas can be seen in every strategic business unit to help the organisation in
achieving its particular purpose and objectives. Apple has various functional areas that assist
them to serve strategic business units across nations.