Business Strategy and Tactics of Apple: Media, Message, and STP
Verified
Added on 2023/06/08
|5
|231
|235
AI Summary
This presentation discusses the business strategy and tactics of Apple, including the use of integrated marketing communication, STP, media, and message strategies. It also explores the benefits of these strategies, such as increasing user traffic, improving the company's image, and attracting specific customers to increase sales.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Task- 2 Strategy and Tactics
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Business strategy & Tactics of Apple Media strategy- Message strategy STP Social media TACTICS Advertising Sales promotion Direct marketing Personal selling Public relations
BUSINESS STRATEEGY Integrated marketing communication (IMC) is one of the best strategy that can be used for promoting products and increasing sales. It can be defined as the process which is used for unify marketing communication elements. Along with this, STP, media and message strategy can also be used by Apple in order to increase its performance. Some elements are related to social media, audience analytics, business development principles. Buyer context Business context Stakeholder Wider Environment
Benefits of media, message and STP strategies By making use of message as well as media strategy, Apple company can increasing user traffic that can improve its image as well. By using social media platforms as an effective strategy and by uploadingimageswithdetailedinformation,itcanmake customers able in making buying decision. It can be easier for managers to measure performance of their businessonthebasisofsocialmedia,messageandSTP marketing strategies. STP can make it able in attracting specific customers and increasing sales.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser