Individual Case Study Analysis of Apple Inc.

This report analyses the impact of organizational structure and culture on the performance of Apple Inc. and evaluates the motivation levels of employees to achieve organizational goals. It includes an explanation of the hierarchical organizational structure and corporate culture of Apple Inc., the impact of these areas on the business, and recommendations for improvement.

INDIVIDUAL CASE STUDY
ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Organizational Structure..............................................................................................................3
Organizational Culture.................................................................................................................4
Impact of the organizational culture and structure on the company............................................4
Explaining the employees of the company motivated adequately to achieve the organisational
goals.............................................................................................................................................6
Evaluating the performance of the company...............................................................................7
Recommendations........................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Organizational theory is referred as a study of the operations and structures of a social
organization which includes different bureaucratic institutions and multinational companies. It
helps in analysing the performance and efficiency of the employees within an organization in
order to achieve the aims and objectives. The current report will be based on Apple Inc. which is
a multinational technology organization offering a wide range of software, consumer electronics
and online services in the UK. It is considered as one of the most influential economic and
cultural organizations in the world.
This report will include an explanation about the organizational structure and culture of
Apple Inc., the impact of these areas on the business in order to manage its daily operations, the
motivation levels of employees to achieve the organizational goals, evaluating the overall
performance of the organization on the basis of the approaches that are adopted by them and
recommending the changes that are crucial for the business to improve its performance.
MAIN BODY
Organizational Structure
Apple Inc. is an American manufacturer having a significant market share in the global
business environment. The organization is constantly introducing new and innovative technology
for the customers in order to improve their satisfaction levels (Anning-Dorson, 2021). It has
developed attractive products for the customers which is helpful in increasing their motivation
towards making the purchase decisions. It is considered as a popular organization which is
preferred by the customers in order to buy gadgets as it has a highly secure and reliable software.
Apple Inc. has a hierarchical organizational structure which defines that has different levels if
authority and chain of command for the employees to follow.
`This organizational structure has a formal type of decision making process that flows
from the top level authority to the bottom level. It is helpful for the business top keep uniformity
in their decisions and improve the quality of their output. It is also known as tall structure where
the management of different areas of the business are considered as crucial in order to improve
the overall success of the business (Understanding Organizational Structures, 2022). The
strategic management decisions of the organization are managed with the help of the tall or
organizational structure that is crucial in order to improve the overall performance of the
business in the market. The organizational structure of the business is less rigid but the main

power is in the hands of the CEO which decides the major strategies and processes that will be
adopted by the business (Caliskan and Zhu, 2020). Apple Inc. Corporate structure have different
product divisions which are aimed at specializing in different areas and increasing the quality of
output that is achieved by the business. These divisions are beneficial for the business to
maintain their expertise in developing new and innovative products for the customers on a
regular basis. It is one of the major reason that the company is able to develop an effective image
among the customers and gain their trust towards the brand.
Organizational Culture
Apple Inc. has a corporate culture for creative innovation as the organization majorly
focuses on developing innovative and special products for the customers. The leaders in the
company have adopted a creative approach towards conducting business practices which has
been useful for them to enhance their customer engagement and improve the USP of their
products (Dubey and et.al., 2019). It focuses on hiring the best employees from the different
labour markets in the world and improve the culture of the business. Apple motivates their
employees by giving appreciation and various rewards on the basis of their contribution to their
organization. It is a useful factor for the business to develop a positive organizational culture for
the employees and gain their support for achieving the organizational goals.
The company promotes creative ideas by the employees in order to develop better and
sustainable products for the customers. This is a useful component of the culture of Apple Inc. as
the employees may feel a sense of authority and responsibility which is beneficial for the
business to gain competitive advantage in the industry. Apple Inc. gives due consideration to
secrecy on their management in order to secure their intellectual property or significant
information (Shin and Shin, 2022). It is a beneficial element of the culture of Apple in order to
minimize the risk of theft and leak of information by the hackers. It is useful for the business to
gain competitive advantage by adopting this organizational culture as it will help the
organization to increase the efficiency of their business.
Impact of the organizational culture and structure on the company
The hierarchical organizational structure is beneficial for the organization in order to
control their operations and increase the quality of output which is achieved by the business. This
structure is useful for the leaders to monitor the performance of their employees appropriately
and provide them with effective feedback in order to increase their overall performance in the

industry. These aspects are beneficial for the business to facilitate appropriate strategic
management practices for the business and increase the quality of output. This type of corporate
control is crucial for the business to maintain productivity throughout the organization and
increase its success of the organization in the industry (Fitria, 2018). It creates various
opportunities for the employees to increase their growth and perform consistently in the business
environment. It helps in receiving the inputs from different employees which provides a variety
of suggestions that helps the business to attain better customer satisfaction and gain their interest
in the products developed by the organization.
It also has a negative impact on the flexibility of the business as the hierarchical structure
may slow down the decision making process which may create issues for the business to
successfully operate in the business environment. The structure may not support rapid changes in
their business which are sometimes crucial according to market trends (Understanding and
Developing Organizational Culture, 2022). It may create pressure on the business to maintain
their productivity and achieve the desired results in the competitive business environment. Due
to these restrictions in the organizational structure, Apple Inc. may not be able to effectively
operate in the business environment and implement appropriate changes in their company. These
aspects may be useful for the company to consider in order to improve its overall competitive
advantage in gain a better market share in the industry.
The innovative and creative culture that is adopted by the business is helpful in order to
gain a better market image in the industry. This culture may have provided various growth
opportunities for the business as customers are highly interested in purchasing the new and
attractive products that are developed by Apple Inc. Creativity and excellence if important for
the company to develop new products for the customers on a regular basis and increase its global
appeal in the market (Hendriarto and Susanty, 2018). It may be a suitable culture for the business
as it has a positive impact on its overall productivity and the opportunities that have been
converted by the organization. It is crucial for the organization to improve their business
environment and engage the various factors that are helpful in order to gain better recognition in
the industry. It has a positive impact on the development of the organization in the competitive
global industry.
It has certain drawbacks on the business such as emphasis of secrecy and combativeness
may create certain limits for the employees to improve their performance. It may reduce their

morale which can have a negative impact on the organizational performance. These factors may
have a negative influence over the business and reduce its performance in overall industry
(Patyal and Koilakuntla, 2018). These cultural issues may not be useful for the business as it may
create barriers for the organization to survive in the industry and gain a significant market share.
Apple may face several issues due to these risks that can have a potential impact on the success
of the business.
Explaining the employees of the company motivated adequately to achieve the organisational
goals
There are different types of the factors which motivates the employees in order to offer
the high potential so that gaining the precise ability to accomplish the organizational goal can
become possible. In the particular organization there is significant of cultural and structure so
that effectual processing by maintaining good motivation to the employees can be provided
(Employee Motivation, 2022). For attaining highly motivated employees there is application of
expectancy theory so that employee achieves the goals that are measurable, attainable and
specific. In addition to this, there is execution of the Maslow’s theory so that identification of
needs of employees which comprises physiological, safety, belonging, esteem and self-
actualization (How Apple Inc. Motivates Employees? 2022). There is worker engagement action
so that innovative & admired outcome from the employees can be derived. There is offering of
good range of salary of accomplishing psychological needs. In addition to this proper protecting
of health & safety so that hazardous impact can be avoided. Focus on the self-esteem needs by
praising their innovative ideas, etc. are exerted by specified organization.
Company uses the inspirational leadership that provides its employees with incentive by
recognizing the efforts so that good level of boosting morale can become possible feedback
mechanism is exerted of developing culture of improvement in turn stress & burden from
employees can be eliminated. For motivating employees there are distinct type of the benefits
which are provided that comprises offering educational, maternity, paternity, etc. leave (Business
Benefits of a Highly Motivated Workforce, 2022). This all play crucial role in motivating by
making the valued and continued working of the company by promoting the belonging feeling
among the staff (van der Kolk, van Veen-Dirks and ter Bogt, 2019). There is higher level of
focus is provided on gaining the employee engagement in the decision-making procedure so that
communicating in order offer the suggestion, feedback, etc. can be done. There is execution of

the talent management, training & development, etc. strategies which ensures the personal
development of staff along with organizational accomplishing of the roles and responsibilities.
On the basis of this it can be interpreted that there is different form of the actions are
taken by mentioned firm for motivating employees in turn good pattern of working can be
developed these all action ensure that employees possess reliable & relevant understanding about
their role and responsibilities in turn maintaining the competitive position to meet the targets via
ensuring relabel form of accountability (Guterresa, Armanu and Rofiaty, 2020). This is
indicating that there is various form of the strategies which are exerted by Apple Inc. in order to
motivate employees in turn better position of growth and development can be maintained. All the
staff are highly skilled and motivated to engage in the decision-making procedure so that precise
understanding about functioning through understanding their significance of contribution shared
by them. With respect to this, it can be mentioned that the organization's employee is highly
motivated as their all form of needs such as self-actualization, safety, etc. are accomplished by
the firm in order to ensure greater potential sharing. This indicates that employees by being
motivated s share their views & experience in the precise pattern via maintaining accountability
so that organizational goals can be achieved.
Evaluating the performance of the company
The performance of the Apple can be evaluated on the basis of the certain factors like
strategy, management, employees, internal company standards, change management, customers,
suppliers, internal communication, information systems and qualities. The strategy of the
company is focused on the design and the functions that it offers in its products. This is seen
clearly in the products that the company comes with each of its launch. Every product that the
company launch becomes highly liked in the market (Shin and Shin, 2022). Further with its
strategy company focusses on making its customer experience more and more enhanced. The
most successful products of the company are its iPhones. The company is its strategy aims to
focus on the decreasing level of its dependency over the iPhones. Market share of the company is
continuously rising, the reviews of the customers of the company are clear indication of their
satisfactory experience with the products of the company (Bhatt and Pant, 2015). Thus as per the
strategy factor the company is performing well because it is capable of achieving the goals set it
its strategies.

Management of the company has Tim Cook as the CEO and Katherine Adams as the
senior vice president and general counsel of the company. The management of the company is
highly competent and effectively manages the business, ensuring the competitive edge of the
company (Ogunkunle and Ahmed, 2019). The market share of the company is 14%. Hence the
company is performing well.
Apple employees a total of 137000 employees as per the data of the year 2019. The total
number of employees working with the company increases at an increasing rate every year. Also
the turnover rates are very low that is 19%. Employee retention rate is as high as 70 percent. This
means that the company is performing exceptionally well. Employees of the company are the
great resource for its increasing productivity. Employees at Apple are proud of their job roles and
are highly satisfied with the policies and culture of the company.
The internal company standards of the Apple are high. Company adhere to the labour and
human rights. Working environment at Apple is anti-discriminant. Working hours of the
company are 8 hours 5 days a week, which is good working hours. Also the wages and benefits
that the company offers are comparatively high than what other companies give. The grievance
system of the company is efficient (Sinha and et.al., 2020). Proper health and safety measures are
followed by the company. Working culture and environment of the company is motivating and
satisfactory. Company practices are ethical with high level business integrity. There are no past
records of bad ethical behaviour by the company. On the basis of this it can be said that the
company is performing well.
Change management is a term used for referring to the degree of positive responsiveness
of employees towards the change that the management brings. The strategy of the Apple is based
on providing products with latest technology, bringing innovations to the market. It is reflective
from the products of the company that the change management of the company is effective and
company is good performing (Turkoglu, Hanbay and Sengur, 2019). The company recorded a
rise of 34% in its sales for the year 2021. As per the customers of the company are happy with
the products of the company.
Apple have a market cap of $ 2.75 trillion as per the data of year 2022 March month. For
meeting the manufacturing needs the company does not solely depend on the internal
manufacturing. The has various supplier from which it purchases the components for assembling
them. Suppliers of the company are from Taiwan, China, United States, etc. Apple is known for

its well- managed chains of supply in all over the world (Russo and et.al., 2007). There are high
numbers of suppliers all over the world willing to comply with each of the terms of the company
to work with it. Hence the company is performing well.
Internal communication is the flow of information exchange within the company. The
relationship of the company with its customers and suppliers is close. Company always interests
in finding the requirements and needs of the company. The internal communication of the
company is break down into four parts. The first step is the experimental stage in this stage the
testing system of the company tests the new technology (Dias, Tabb and Medeiros, 2018). The
second step is the hybrid stage the digital solutions are linked with the experiments of the first
stage. The third stage is holistic stage the solutions are diffused in the entire business. Last stage
the transformational stage namely is the step where the ability of the business is maximised. The
internal communication of the company is efficient reflecting performance of the company.
Further the quality of the products by the company are standard for the other companies
in the industry this means the company is performing well.
Recommendations
In order to become successful in the current era, there are various form of the aspects which are
required to be taken into the consideration so that effectual processing in firm by obtaining
positive impact on the overall processing can be provided.
 It is suggested to the firm to pay attention on having the effective market research for
understanding the prevailing trends in industry that is required to be followed in firm.
There is participated working culture in the firm which require certain level of discipline
so that higher potential that can comply with industrial rules and regulations can become
possible. The main reason behind this is that higher satisfaction with maintaining
compliance with industrial requirement can become possible.
 This is recommended to the firm to pay attention in having the implementation of
training & development so that accountability among employees for not conducting
unethical practice that can lead firm towards legal sues. The reason behind this is that it
can aid in improving brand image in market and ensure effective processing in fir.
CONCLUSION
Apple is an American tech company. On the basis of the report it has been cleared that
the organizational structure of the company is hierarchical. The report has discussed the

organizational culture of the company is creative and innovative. It has been highlighted in the
report that the organizational structure and culture of the company affects the way by which the
company is managed. The report has outlined that the employees of the company are motivated
and helps the company in achieving the organizational goals of the company. Report has
evaluated the performance of the company of basis of basis key factors like customers, internal
processes, etc. Lastly the report has recommended the for improving the performance of the
company.

REFERENCES
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propagation neural network and machine vision, and its performance evaluation. Ai &
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networks. Computers in Industry. 99. pp.17-28.
Dubey, R. and et.al., 2019. Big data analytics and organizational culture as complements to swift
trust and collaborative performance in the humanitarian supply chain. International
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mediator on the influence of education-training and leadership style on employee
performance. Management Science Letters. 10(7). pp.1497-1504.
Hendriarto, Y. and Susanty, A.I., 2018. The Influence Of Organizational Culture And
Organizational Structure On The Implementation Of Knowledge Management Process
In Corporate University Of PT. XYZ. Sustainable Collaboration in Business,
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of optimized yields of sand apple (Parinari polyandra) oil biodiesel. Renewable
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Patyal, V.S. and Koilakuntla, M., 2018. Impact of organizational culture on quality management
practices: an empirical investigation. Benchmarking: An International Journal.
Russo, N. L. and et.al., 2007. Field evaluation of 64 apple rootstocks for orchard performance
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van der Kolk, B., van Veen-Dirks, P.M. and ter Bogt, H.J., 2019. The impact of management
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