Apple Company Case Study - History, Business Nature, and Global Market

This case study provides a concise historical overview of Apple Inc., including the company's background, production of different designs, and introduction of various products such as iPod, iTunes, and iPhones. It also discusses the nature of Apple's business in the global market, the company's commitment to innovation, and its proficient administration levels. The case study concludes by highlighting the importance of customer service and effective customer relationship management in expanding the company's business.

Apple Company Case Study 1
APPLE COMPANY CASE STUDY
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I. Introduction
1.1. Apple’s History/Background Information
Initially Apple Inc. was branded as Apple computers, Inc. from a conventional corporation
between Ronald Wayne, Stephen Gary, and Steven Paul in the 19th century in California. Thus
the main operational objectives were the production of Macintosh computers to meet the
market’s needs. Soon after 1977, the business integrated its brand name in absence of the
company potential stakeholder Ronald Wayne. At first, the company commenced by selling to
the market fifty Apple I computers with each computer being sold at about $500. From the
establishment of the business, the company has been formulating different designs and launching
it to the market annually (Ortiz, 1996). In the same year, the company also concocted the Apple
II computers and it was effectively introduced into the marketplace. This model was referred to
be the first profitable collection manufactured computers in the Apple industry. Further in 1984,
the company introduced the Macintosh commonly known as Mac which consequently generally
increased the company’s income.
In 1999, Apple’s income levels were not thriving when the Apple one scanner, Apple III, and the
PowerBooks 140. July 21st 1999, the company created the iBook and its main focus audience
was the education sector (Jobs: the best quarter in Apples history, 2006). As people were using
the iBook Apple additionally produced the IPod family in 2001-2004 respectively. With the
introduction of iPod in the marketplace it led to the upheaval of the music industry and the taste
to electronic gadgets. Due to the fact that IPod provided music extensive features it was much
preferred by teenagers. Focused on Apple’s IPod, the company has outfitted its rivals in the

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market due to the product’s unique design which makes its customers adjust to digital music
(Merchant, 2018). In 2003, the Apple Company introduced the IMac which comprised a
processing unit and monitor familiar to other brand new versions introduced in the marketplace.
Despite the fact that, iMac is top in the marketplace, Apple company also created a new version
known as the iPhone which comprised of a series of phones and IPod using the various internet
technologies. After the market success of the Apple company by the introduction of the iPhone
the company further developed the iPad which is an exclusively design which comprised laptop
features, internet connectivity, games, and its easily portable. A concise historical of the
leadership system within the Apple Company shows Steve Jobs as the company’s CEO who
facilitated the creation of Apple designs and led to company’s success. In the long run, due to the
disagreement of the company’s board of directors, it led to the resignation of the company’s
CEO (Corsi, & Morin, 2015). After the resignation John Scully took the position which lead to
lose and eventually the company went bankrupt.
1.2. The nature of Apple Business in the global market
Apple’s business nature is mainly related to the technological aspect of the production of
high-tech devices in the marketplace. The nature of Apple Company is targeted towards the
innovation process with different designs being introduced to the marketplace which meets
customer’s specifications. The tremendous achievement acquired within the Apple company
product line is significantly related to back to the weird behavior of the leadership within the
company which was due to various customers’ desires in getting Apple designs (Tian, & Chen,
2016). Apple’s business has outlined various designs which show great improvement including

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products such as iPod, iTunes, and the iPhones which encourages Apple’s innovative nature
which aids the company in trouncing various dangers which diverted customer’s satisfaction
rates which necessitated the need for innovativeness (Bateman, 1996). Additionally Apple’s
proficient administration levels aid in achievement of the company’s needs with the aspiration of
gaining long term clients for the firm.
Additionally, the commitment of the Apple Company towards production of the
computers can be in like a win which required the need of a standard productivity plan and
execution together with the customers which directly associated particularly back to its lifestyle
of validity and endurance (Ryan, 2015). Furthermore, with the third version of the brand new
iPad it provides clear description of soundness of the phones which enables drawing in new
customers reliably through advertising. Apple Company is known to show smooth and
straightforward GUI systems and cleanliness also creating ease of the IOS which similarly
consequently an accomplishment of its generation. The organization has empowered great
practice for creating the best cell phones with the organization concentrating on acquiring
knowledge of the market situation with the end goal to assess the customer needs in this way
enhancing their present gadgets through offering regard for consumer opinions (Dubrowski,
1996). Ultimately, Apple Company should begin by instituting market stores within the
extensive marketplace globally and quickly flourish based on the quantity of people and
commodity requested.
II. Conclusion

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Conclusively, with the close linkage of the company’s workforce the production levels of
the company commodities tend to be industrious. The main focus of the Apple Company is
business expansion with the aspiration of maintaining effective customer relationship. Therefore
during the process of purchasing of Apple designs every customer is always assured of high
quality customer service which enables the company gain customer trust thus enabling in
acquiring more customers in the wider market. With the aim of expanding the company’s
business Apple has instituted various web related business models which always aid in the
marketing of the computers which help in the company’s daily operations. The intervention of
the national government within the Apple stores is also considered as a factor to increasing
organizational operational boundaries.

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III. Reference
Bateman, S. (1996, June 1). Mac licensing is center of Apples save-the-day strategy: more-focused
company to support consumer, education, business markets. Computer Shopper.
Corsi, P., & Morin, D. (2015). Apple, the Learning Company. Sequencing Apples DNA, 5(2), 33–37.
http://doi.org/10.1002/9781119261575.ch7
Dubrowski, J. (1996, January 29). Time Running Out For Apple // Analysts Say Firm Needs New
Strategy. Chicago Sun-Times. Retrieved from http://www.highbeam.com/doc/1P2-
4327231.html?refid=easy_hf
Jobs: the best quarter in Apples history. (2006, January 21). The Online Reporter.
Merchant, B. (2018). The one device: the secret history of the iPhone(2nd ed., Vol. 3). New York:
Back Bay Books/Little, Brown and Company.
Ortiz, C. (1996, April 1). Apple is Troubled Pioneer at Age 20. Chicago Sun-Times. Retrieved from
http://www.highbeam.com/doc/1P2-4339483.html?refid=easy_hf

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Ryan, D. (2015). Understanding digital marketing: marketing strategies for engaging the digital
generation(6th ed., Vol. 4). London: Kogan Page.
Tian, S.-B., & Chen, D. (2016). “Hunger Marketing” Strategy and Its Application Research—Based
on Apple Products. DEStech Transactions on Economics and Management, 6(icem), 3–11.
http://doi.org/10.12783/dtem/icem2016/4062