Analysis Report: Apple's Data Strategy and Business Operations

This report provides an in-depth analysis of Apple's data and information strategy. It explores the crucial role of data in the IT industry, focusing on how Apple, a leading multinational company, leverages data for business operations. The report examines the types of data collected, including quantitative and qualitative data, and details the sources of this data, such as user Apple IDs and sign-in records. It also covers the day-to-day use of data, explaining how Apple utilizes big data to design new products and improve existing ones. The report further delves into data storage methods, including centralized and distributed databases, and highlights the use of transaction processing systems (TPS) for recording business operations. Furthermore, it discusses how data and analytics affect business models and ecosystems, and how data-driven organizations are more successful in acquiring and retaining customers. The report concludes by emphasizing the importance of both primary and secondary data sources, including MIS and market research, in informing business decisions.

APPLE

TABLE OF CONTENT
 INTRODUCTION
 Role of information and data
 Type of data collected and used by Apple
 Use of data and information within the day to operation
 The way in which information is captured and stored
 Data is used in order to deliver insight for business
decision making
 Use of primary and secondary study
 CONCLUSION

INTRODUCTION
 Data and information is the key to every business now a
days. It provides a huge benefits to the company.
 Data storage helps the business to improve business
process by reducing waste of time and money. Similarly
information guides the organisation in decision-making
process.
 Information plays an important role in decision-making.
The study will cover the role of information and data in
IT industry.
 The various types of data has also been explained and
how it is used by the company is also considered in the
industry.

CONTINUE...
 The way in which information is captured, data is
delivered and market research is carried has also been
highlighted. In order to explain the above facts Apple
company has been taken.
 Apple is a multinational company which sells computer
software, online services and consumer electronics.

ROLE OF INFORMATION AND DATA
The data helps the
business leaders to
make correct decision
which is based on facts,
statistical numbers and
trends. Data are facts
and figures
Whereas when data is
processed, organised,
structured, interpreted
and presented into a
meaningful way it is
know n as information

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 The industry tries to provide a comfortable life to
humans and fulfil their demand and solve their problem.
 The information and data is necessary for technology
industry because information technology industry runs
on the storage, processing and flow of information in the
organisation. Therefore a company within information
technology industry need to have proper information and
data as to run the business.
 The information taken and data collected by customers
which is collected by face to face meetings, surveys
through phone. This data collected help the IT industry
to understand the needs and problems of customers.

TYPE OF DATA COLLECTED AND USED BY
APPLE
 Their are basically two types of data qualitative and
quantitative.
 Quantitative data : Height, width, length, temperature,
area, volume, price etc., comes under quantitative data.
 Qualitative data : The characteristics or description about
any person or thing which can be easily measured are
known as qualitative data. For example smell, texture,
color, attractiveness and taste.
 According to Apple the following data is collected and is
used by the company
 The user Apple ID
 Sign in records
 Records of user retail store at Apple, record about
marketing communications and preference along with
other activities

DEFINITION OF FIRST, SECOND AND
THIRD PARTY DATA
 First party data : This is a type of data which a company
collects directly from its customers or audience such as
data from CRM, subscription data, data collected by
evaluating action, behaviour and interest of users of
companies website and social data.
 Second party data : Secondary party data is basically
someone's first party data. The seller of the data collects
the information directly from customers or audience.
Any company can purchase its from the other company
who own it. The data includes mobile app usage,
customer surveys, social media and activities of
websites.

USE OF DATA AND INFORMATION
WITHIN THE DAY TO OPERATION
 Apple company is the leading company in a information
technology industry. The company make use of big data
for sure.
 The company collects the data in order to maintain its
position in the market and stay ahead of its competitors.
The company does not share the process of how it make
the use of big data in its business operations.
 As the company is highly popular thus it make it easy for
the company to collect information about the customers.
 Apple collects the data about how costumers use their
Macbooks, iPods and iPhones which help the company
to design new products and make improvement in the
existing products.

THE WAY IN WHICH INFORMATION IS
CAPTURED AND STORED
 Types of database :
 Centralised database : This database focuses on storing
information in a centralized location and the user can
access the information form different locations.
 Apple use this type of database as it helps the company
to preserve data. The centralized storage include
redundant storage which helps to preserve data.
Therefore the database help to retrieve information even
if the hardware has fail.
 Distributed database : Unlike centralized database the
information is not stored in one central location instead it
is distributed within the organisation on various sites.

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Types of information system

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 Transaction processing system (TPS) : It helps in
recording day to day business operations within the
organisation. It helps the business to deal with the
routine activities such as the sale of printers in one day,
inventory in hand etc. The information provided by the
transaction processing system is a detailed information
which helps the operation manger to take correct
decision.
 It helps the company to have information about basic
business operations such as daily sales record,
maintaining and processing employees salaries etc.