Role of Information and Data in the IT Industry

This presentation explores the role of information and data in the IT industry, with a focus on Apple. It discusses the importance of data for decision-making, the types of data collected and used by Apple, the way information is captured and stored, and the use of data for business decision-making. It also covers primary and secondary studies in data collection. Overall, it provides a comprehensive understanding of the importance of information and data in the IT industry.

APPLE

TABLE OF CONTENT
 INTRODUCTION
 Role of information and data
 Type of data collected and used by Apple
 Use of data and information within the day to operation
 The way in which information is captured and stored
 Data is used in order to deliver insight for business
decision making
 Use of primary and secondary study
 CONCLUSION

INTRODUCTION
 Data and information is the key to every business now a
days. It provides a huge benefits to the company.
 Data storage helps the business to improve business
process by reducing waste of time and money. Similarly
information guides the organisation in decision-making
process.
 Information plays an important role in decision-making.
The study will cover the role of information and data in
IT industry.
 The various types of data has also been explained and
how it is used by the company is also considered in the
industry.

CONTINUE...
 The way in which information is captured, data is
delivered and market research is carried has also been
highlighted. In order to explain the above facts Apple
company has been taken.
 Apple is a multinational company which sells computer
software, online services and consumer electronics.

ROLE OF INFORMATION AND DATA
The data helps the
business leaders to
make correct decision
which is based on facts,
statistical numbers and
trends. Data are facts
and figures
Whereas when data is
processed, organised,
structured, interpreted
and presented into a
meaningful way it is
know n as information

CONTINUE...
 The industry tries to provide a comfortable life to
humans and fulfil their demand and solve their problem.
 The information and data is necessary for technology
industry because information technology industry runs
on the storage, processing and flow of information in the
organisation. Therefore a company within information
technology industry need to have proper information and
data as to run the business.
 The information taken and data collected by customers
which is collected by face to face meetings, surveys
through phone. This data collected help the IT industry
to understand the needs and problems of customers.

TYPE OF DATA COLLECTED AND USED BY
APPLE
 Their are basically two types of data qualitative and
quantitative.
 Quantitative data : Height, width, length, temperature,
area, volume, price etc., comes under quantitative data.
 Qualitative data : The characteristics or description about
any person or thing which can be easily measured are
known as qualitative data. For example smell, texture,
color, attractiveness and taste.
 According to Apple the following data is collected and is
used by the company
 The user Apple ID
 Sign in records
 Records of user retail store at Apple, record about
marketing communications and preference along with
other activities

DEFINITION OF FIRST, SECOND AND
THIRD PARTY DATA
 First party data : This is a type of data which a company
collects directly from its customers or audience such as
data from CRM, subscription data, data collected by
evaluating action, behaviour and interest of users of
companies website and social data.
 Second party data : Secondary party data is basically
someone's first party data. The seller of the data collects
the information directly from customers or audience.
Any company can purchase its from the other company
who own it. The data includes mobile app usage,
customer surveys, social media and activities of
websites.

USE OF DATA AND INFORMATION
WITHIN THE DAY TO OPERATION
 Apple company is the leading company in a information
technology industry. The company make use of big data
for sure.
 The company collects the data in order to maintain its
position in the market and stay ahead of its competitors.
The company does not share the process of how it make
the use of big data in its business operations.
 As the company is highly popular thus it make it easy for
the company to collect information about the customers.
 Apple collects the data about how costumers use their
Macbooks, iPods and iPhones which help the company
to design new products and make improvement in the
existing products.

THE WAY IN WHICH INFORMATION IS
CAPTURED AND STORED
 Types of database :
 Centralised database : This database focuses on storing
information in a centralized location and the user can
access the information form different locations.
 Apple use this type of database as it helps the company
to preserve data. The centralized storage include
redundant storage which helps to preserve data.
Therefore the database help to retrieve information even
if the hardware has fail.
 Distributed database : Unlike centralized database the
information is not stored in one central location instead it
is distributed within the organisation on various sites.

CONTINUE...
Types of information system

CONTINUE...
 Transaction processing system (TPS) : It helps in
recording day to day business operations within the
organisation. It helps the business to deal with the
routine activities such as the sale of printers in one day,
inventory in hand etc. The information provided by the
transaction processing system is a detailed information
which helps the operation manger to take correct
decision.
 It helps the company to have information about basic
business operations such as daily sales record,
maintaining and processing employees salaries etc.

INSIGHT FOR BUSINESS DECISION
MAKING
 The business models and ecosystems are affected by the data
and analytics . The data is used by the companies to
understand the market and trends and accordingly make the
products.
 The studies have showed that the organisation which use the
data are generally successful. It does not help organisation
with better decision making but it also increase the
operational efficiency of the business along with improve in
customer satisfaction.
 The companies which use data are about twenty three times
more powerful in acquiring customers, six times more capable
of retaining those customers and about nineteen times more
likely to generate a huge profit for the organisation.

USE OF PRIMARY AND SECONDARY STUDY
 The different database collect both secondary and
primary data. Here secondary data refers to government
statistics, company website, industry associations etc.,
and primary data refers to monitoring of social media, in
depth interview and focus group interview etc.
 MIS : MIS brings many kinds of data, equipment, people
and procedure in order to make better decision. It is an
approach which is used in order to deal with market
research data which is created by clients. A marketing
information system is the most desirable tool which is
essential for the market research professionals. It is used
to identify the type of information which is needed by
the makers of advertising and marketing decision.

CONCLUSION
 The study helps in understanding why information and
data is important for a company. The company whole
business process, profitability and success depend upon
the type of information company has.
 The information and data helps the organisation in
decision-making. The company uses the different types
of mode in order to collect data such as first party data,
second party data and third party data to collect data
about the customers and audience.
 It help the company to provide the product and services
as per the customer requirement.

CONTINUE...
 The various types of database and information system
used by a company in order to collect information helps
the business to a great extent. However it can be said that
information and data collected by the technology
industry help the companies to solve the problem faced
by humans and enhance their experience.

REFERENCES
BOOKS AND JOURNALS
 Assunção, M.D. and et.al., 2015. Big Data computing
and clouds: Trends and future directions. Journal of
Parallel and Distributed Computing, 79.pp.3-15.
 Berndtsson, M. and et.al., 2018. Becoming a Data-
Driven Organisation. In ECIS (p. 43).
 Bessen, J.E., 2017. Information technology and industry
concentration. Boston Univ. School of Law, Law and
Economics Research Paper, (17-41).