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International Business Case Study: Apple's Entry into Myanmar

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Added on  2023-06-15

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This report is a case study on Apple's internationalization practices, market entry strategy, and potential risks while entering into Myanmar. It includes an outline of the company, their rationalization for the move, target market and industry analysis, reasons for internationalizing, entry mode, and potential risks and strategies for risk management. The report concludes with recommendations for Apple to expand its business activities and increase profits effectively.

International Business Case Study: Apple's Entry into Myanmar

   Added on 2023-06-15

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PRINCIPLES OF INTERNATIONAL
BUSINESS
CASE STUDY REPORT
BMM5312
1
International Business Case Study: Apple's Entry into Myanmar_1
EXECUTIVE SUMMARY
International business is defined as activity which is used by business concern for the
purpose of growing their business. Internationalization is the process and action of making
something international and across borders that can help to operate the business effectively.
The aim of business concern is to grow their business by entering into new country and
market that can help to the development of the organization. The aim of organization is to
attain competitive advantages by expanding its business at different country and location. The
current report is based on international business where Apple is planning to move in to
Myanmar for increasing business activities and profits effectively. The report is going to
conclude how Apple is using internationalisation practices, way of entry mode, and risk that
might be occur while entering into new market.
2
International Business Case Study: Apple's Entry into Myanmar_2
Contents
EXECUTIVE SUMMARY .......................................................................................................2
INTRODUCTION......................................................................................................................4
An outline of the company, their internationalisation and market entry strategy, and
rationalisation for the move that you are investigating. ............................................................4
Target market and industry analysis...........................................................................................6
Reasons for internationalising....................................................................................................6
Entry Mode ................................................................................................................................7
Potential risks and strategies for risk management....................................................................7
CONCLUSION .........................................................................................................................8
REFERENCES...........................................................................................................................9
3
International Business Case Study: Apple's Entry into Myanmar_3

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