International Business Case Study: Apple's Entry into Myanmar
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Added on 2023-06-15
About This Document
This report is a case study on Apple's internationalization practices, market entry strategy, and potential risks while entering into Myanmar. It includes an outline of the company, their rationalization for the move, target market and industry analysis, reasons for internationalizing, entry mode, and potential risks and strategies for risk management. The report concludes with recommendations for Apple to expand its business activities and increase profits effectively.
International Business Case Study: Apple's Entry into Myanmar
Added on 2023-06-15
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