Marketing Plan for Apple iPhone XS MAX

Running head: MARKETING PLAN
Marketing

MARKETING PLAN 2
Table of Contents
Segmentation...............................................................................................................................................3
Targeting.....................................................................................................................................................3
The positioning of Apple:............................................................................................................................3
Develop recommendation for marketing mix (4 P’s)...................................................................................4
Product....................................................................................................................................................4
Price........................................................................................................................................................6
Place........................................................................................................................................................7
Promotion................................................................................................................................................7
References...................................................................................................................................................9

MARKETING PLAN 3
Segmentation
Apple I Phone XS MAX can segment the market and target on the basis of the following factors:
Demographic factor:
Apple I Phone XS MAX will select the 22-55 age-group of people for targeting the customers. It
would also segment the both male and female. It would also segment the customers with modern
lifestyle and those customers who come in medium to the high-income category. It would also
target the young and open to change customers for segmenting the customers. This would lead to
increase the sales and profits margin of the company (Ng, 2016).
Behavioral segmentation
Under this segmentation, the company will segment the customer on the basis of hardcore
loyalists. In such a manner, the company would target the loyal customers who will hardly
switch to another brand (Wesley and Barczak, 2016).
Targeting
Apple I Phone XS MAX will target to each demographics because it would have competencies
to customize the app as per the interests and needs of customers. It desires all ages, gender,
occupations, ethnicity and financial positions. Apple I Phone XS MAX will use undifferentiated
targeting marketing strategy to promote their product among targeted customers. Under this
targeting marketing strategy, the company will use only one marketing mix channel for all
segment of customers (Chernev, 2018). For this strategy, the company would have need of low
cost but, it would provide a high return.
The positioning of Apple:
Following are certain factors that would contribute to making positioning of Apple in the market:
Brand Identity: