Product and Service Development for Apple Inc.

APPLE Inc. 1
Product and service development
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APPLE Inc. 2
Product and service development
Introduction
Apple is a company which is not only one of the biggest IT companies in the world best also
one of the oldest. The company was established in Cupertino, California around 1977. In the
long run, Apple Inc. specialises in design, develop and selling of all kinds of electronics, all
kind of services offered online as well as all kind of computer software. In the business
market Apple Inc. is considered as one of the big four of technology. The other three which
make big four includes Amazon, Facebook and Google. Also, Apple is a designer and
manufacturer of high quality media devices such as iPhones, iPads, iMacs, and iPod’s and
along with many other products. Well-known for the high quality design and performance of
its gadgets, Apple Inc. applies the law of business by applying product differentiation and
also the use of premium pricing business strategies. Apple has been able to differentiate itself
from other IT companies by developing its own unique designs, software, and operating
systems and by creating a trend among followers (Sanders & Huefner, 2013). Apple has been
able to share its vision and create a social movement in a way that customers are loyal to the
brand no matter what.
An Overview
Apple Inc. has a variety of services and products they offer to the public and organisations.
Apple portfolio is divided into three main categories. Services and Application Software are
under the same category for this report purpose (Lusted, 2013). But in our case, we are going
to look on how the company can introduce a new product in the market. The new product
would be called icase which is a phone case with aibacks. The phone case will be used by
customers to protect their phones screen against cracking then they fell down. Also the new
product (icase) will be used to protect the smartphone against dust. This new icase product

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will be used to increase the number of apple phones sold in the market. The target customers
would be young, middle or old people. However, majority of customers who uses Apple
products are middle and youths compared to old people. This means the company is supposed
to target them more. In the long run, icase is a new product launched in the market for
consumers by Apple Company.
An evaluation of a range of the products and services in relation to their lifecycle stage.
In the recent days, the company is composed of other products which are currently in
different stages of product life cycle. In the market, some of the products and services offered
by Apple Inc. includes iPhone phones and other products, Apple phones, TVs and other
products, iPod, iPad, Mac and other portfolios used by different consumers as well as other
professional software applications, iCloud, a variety of accessory, the iOS and OS X

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operating systems as well as service and support offerings used in the company. Apart from
this, the company deals with selling and delivering of digital content and other applications in
the market which are sent through iBook store, iTunes Store, Mac App Store and App Store.
Also, the company involves in selling its products and offering some services thought the
word using its direct sales force, retail stores, online stores, as well as through third-party
cellular network carriers, value-added resellers, wholesalers and retailers (Tendayi Viki,
2018).
Additionally, apart from selling the above electronics the company sells different variety of
third-party iPhone, iPad, Mac and iPod compatible products, application software, and
various accessories. The above products and services are transformed to the consumers
through the online as well as retail stores. One of the company biggest stakeholders or
customers are middle and small sized businesses, government and sometimes educational
institutes. In the long run, the company’s primary revenue generator is iPhone which sells
more than any other products or services. However, due to the current stiff competition in the
smartphone market the sale of Apple is declining day by day (Louis Rivest, 2015). This
shows that the company is at its last stage of growth which is maturity stage thus approaching
crossroads. But in the recent from the trend, researchers have argued that the company might
experience a rebirth or might as well experience a slow decline as its products face stiff
competition in the market.
Apple hardware product lifecycle-iPod
Introduction Stage: In regard of product Lifecycle
theory, the company produced its product IPod which
was jjust a basic model with features such as 5GB to
10GB and was selling in the market at a price of
£300. Through its numerous campaigns and