Introduction to Management: Analysis of Apple Inc.

Running head: INTRODUCTION TO MANAGEMENT
Introduction to Management
Name of the student
Name of the university
Author note

1INTRODUCTION TO MANAGEMENT
Table of Contents
Summary....................................................................................................................................2
SWOT........................................................................................................................................3
Pestle..........................................................................................................................................4
Stakeholders...............................................................................................................................5
Organizational Structure and Design.........................................................................................6
Motivating employees................................................................................................................7
Recommendations......................................................................................................................7
Control and Recommendations..................................................................................................8
References..................................................................................................................................9

2INTRODUCTION TO MANAGEMENT
Summary
Apple Inc. has been chosen as the organization of choice in this given report. Apple Inc. is
one of the leading multinational companies in the technology department. The company has
its headquarters in Cupertino in California (Apple, 2019). It is counted among the top four
technology giants along with Facebook, Google and Amazon. The company designs,
generates and sells computer software, consumer electronics and other online services. The
company has been founded by Ronald wayne, Steve Jobs and Steve Wozniak. The company
is well known for its revenues and size and the total annual revenue of the company mounted
to $265 billion in the fiscal year of 2018 (Apple, 2019). The company is the largest among all
the information technology companies and is the third largest mobile phone manufacturers
after Huawei and Samsung. In the year of 2018, Apple has become the first company to be
valued at more than 1 trillion. The company has more than 500 retail stores in more than 20
countries with 1.3 billion Apple products being used globally (Apple, 2019). This report
would conduct an internal analysis to provide suitable strategies to mitigate risk factors and
utilize the strengths of the company. The environmental constraints faced by the organization
would also be highlighted along with the strategies to mitigate these challenges. The key
stakeholders within the organization would be identified and evaluated to identify the amount
of priority needs to be given to each. The organization structure, ways of motivating the
employees, process control and recommendations are others aspects to be covered in the
report.

3INTRODUCTION TO MANAGEMENT
SWOT
Strengths
The major ability of the organization is the ability to design and develop exclusive
software, hardware and other services. The technological capabilities and innovation of the
organization is the one of their greatest strengths (Annualreports.com, 2019). Therefore, the
organization should aim to enter the mass market instead of only catering to a niche market.
Apple, mainly sells premium products but other companies like Samsung and Xiaomi has
been able to cater similar products to a larger market at much lesser price. Apple needs to
develop products that can be mass marketed to all the developing countries. The company has
developed a powerful brand through strong marketing capabilities and advertisements so the
company use the brand image to cater products in new consumer segments.
Weaknesses
The major weaknesses of the company is that their distribution network is limited and
they have high selling prices which means that they are mostly dependent on high end market
segments (Annualreports.com, 2019). In order to protect the organization from these
weaknesses, it is key to develop products for medium and low end consumers so that the
company does not remain dependent on only one consumer segment. Moreover, the company
should include more distributors into the organization so that increase their market
penetration.
Opportunities
Initially, the company would have to include more distributors into their network
which is one of the major opportunities for the organization (Annualreports.com, 2019).
Similarly, the organization needs to develop new product lines catering to middle class and