Apple Inc. Managerial Approach and Strategies

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Apple Inc. Managerial Approach
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Executive Summary
Apple Inc. is a global information technology corporation that produces and sells various
products, including personal computers, tablets, smartphones, wearables products, television, and
electronic accessories. The purpose of this paper is to examine the company's managerial
approach, the impact of its global environmental factors, the decision-making process, and the
challenges experienced by companies during the planning process. Apple is organized under a
functional structure where experts make products decisions rather than general managers.
Company managers possess three unique characters; deep expertise, immersed in the details of
their functions, and collaboratively debating in decision making. Political, social, legal,
economic, and technological factors affect the company's operations in the global market.
Moreover, company leaders engage in participative decision-making processes. However, the
success of the planning process depends on the availability of resources, employee motivation,
organizational culture, leadership commitment, and adequate funding.

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Table of Contents Page
The managerial approach........................................................ 4
Impact of the global external environment ....................................5
Steps in the decision-making process ..........................................6
Challenges affecting the planning process......................................9
Conclusion ...........................................................................9
References ........................................................................10