Apple Inc.: Products, Competitors, Strengths, Weaknesses, Mission and Vision

This article provides an overview of Apple Inc.'s products, competitors, strengths, weaknesses, mission and vision. It also includes an interview summary with a Samsung employee for insights into the industry.

Running head: APPLE INC.
APPLE INC.
Name of the Student
Name of the University
Author Note

1APPLE INC.
Name of the organization and location
The chosen organization for the given project is the Apple Inc. organization. The
company is an electronic company which produced tablets, laptops and mobile phones. The
company is a multinational company with operations all around the world (Fitzgerald &
Wakabayashi, 2014). However, the company is headquartered in California, the United States.
Products and services offered
The company offers a wide range of products called an iPhone which has become a
sensation all around the globe. It also provides the consumers a well defined range of personal
computers as well. Along with this it provides a laptop called MAC Range as well. The company
also provides software for its electronic devices (Litzinger, 2013).
Recently, the brand has come up with products like watches and headphones for its users;
A comprehensive list has been given below:
 iPhone
 iPad
 Macintosh
 Apple watch
 Mac OS
 Ios
 Final Cut Pro
 Key note
 Logic Pro and many more.

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Size of the organization
The Apple Inc. Company is one of the largest companies in the globe. Its revenues are at
a high soaring height with new products being launched daily and new customers getting
attached with the firm. The company has earned revenue of $52.6 billion in the third quarter of
2017.
History of the organization
The Apple Company was found by Steve Jobs along with Steve Wozniak and Ronald
Wayne in the year 1976 in April. They developed the Wozniak's Apple I personal computer and
the company became Apple Computer Inc in the year January 1977 (Edson & Beck, 2013).
The second product, Apple II, saw significant growth and started off with the good period
of the company.
Strengths and Weaknesses
Strengths
The strengths of the company include the product design and development. Its products
set high standards for the market. The phone feels good in hand and the products are easy to use.
It engages in
Weaknesses:
The weakness of the company on the other hand is a lot of complaints which are being
received by the company for customers

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The company is not share friendly and refused to pay dividends despite of profits
(Goodison, 2013).
Competitors
The competitors of the company include mobile company giants like Samsung, Nokia,
Lenovo, Dell and other mobile as well as laptop brands.
Expected Consumers
The expected consumers of the company are the high income grouped people who like to
stay updated with the latest trend. These consumers are willing to pay a high price for the quality
products provided to them.
Mission and Vision
Apple's current Mission Statement is: "Apple designs Macs, the best personal computers
in the world, along with OS X, life, iWork and professional software. Apple leads the digital
music revolution with its iPods and iTunes online store.
The vision statement of the company is that it wants to sustain its position in the market
and provide satisfaction to the consumers. The company has earned revenue of $52.6 billion in
the third quarter of 2017.

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Part 2
Interview Summary
The interview was conducted with Smith Jones who is at a similar job holding at the
competitor company Samsung. To get a greater insight into the product, he was asked questions
like the working hours, the job responsibilities. The person was chosen for the interview as he
has a great experience in the given field.
Questions asked to him:
1. The working hours of the company.
2. The job responsibilities of the post
3. The working environment of Apple
4. What did he think about the future of the company
5. What qualifications are necessary for the job
6. Does artificial intelligence affect the product.
Mr. Jones is a very patient person who is involved in the company for over 10 years. He
has a master’s degree in Computer Technology. He answered all the questions diligently and
stated that the working hours of the company is around 10 hours with the responsibility of the
job ranging from managing a team of 20 to preparing reports on their performance.
The working environment of Apple is very active the the employees being given great
incentives. The future of the company is believed to be extremely bright and it has invested in
various fields for a better future.

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Artificial intelligence has affected the work environment of the company and it is
believed that many employees will be laid off in order to support robotics in the system
From the interview, a lot of insights could be learnt about the working environment of
these companies and the basic qualifications required for jobs in these multinational companies
were also learnt.

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References
Edson, J., & Beck, E. (2013). Design Like Apple. Hachette Audio.
Fitzgerald, D., & Wakabayashi, D. (2014). Apple quietly builds new networks. Wall Street
Journal.
Goodison, I. (2013). Studying teachers' lives. Routledge.
Litzinger, R. (2013). The labor question in China: Apple and beyond. South Atlantic
Quarterly, 112(1), 172-178.