Apple MacOS versus Windows - MARK1227 - Case Study

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University of Greenwich

Brand Management (MARK1227)

Added on 2020-03-04

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In the MARK1227 Case Study, we will discuss Brand Marketing Of Apple macOS versus Windows. The battle between Apple and Windows has crossed space and time. These brands have sworn armies that struggle hard for dominance. When it comes to hardware, Apple is a sure winner. Its Hardware Features are considered the best in the market. On the other hand, Windows machines have a wide variety of users. You will see different types of people using Desktops and Laptops.

Apple MacOS versus Windows - MARK1227 - Case Study

University of Greenwich

Brand Management (MARK1227)

Added on 2020-03-04

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Apple MacOS versus Windows 1Apple MacOS versus WindowsStudent's Name:Instructor's Name:Date:

Apple MacOS versus Windows - MARK1227 - Case Study_1

Apple MacOS versus Windows 2Apple MacOS versus WindowsThe battle between Apple and Windows has crossed space and time. These brands have swornarmies that struggle hard for dominance. When it comes to hardware, Apple is a sure winner. It’s hardware features are considered as thebest in the market (Casserly, 2017). Though Apple has a crisp and classy look, it’s hardwarearchitecture is not very simple. The MacBook, MacBook Air and MacBook Pro have originalhardware specs. These make the Mac one of the world’s most powerful and fast computers. Yes,the machines are fast and powerful (Casserly, 2017). They have not updated the hardware foryears. Yet, Apple leads in the industry. On the other hand, Windows machines have a wide variety of users. You will see different typesof people using the desktops and laptops (Price, 2017). Indeed, the Windows PC is categorizedinto many divisions. The ultra-thin models, gaming rigs and work environments. Choosing between Apple and Windows operating systems is a difficult one. Well, the choicedepends on your personality too. If you are looking for complexity hidden behind a simpleinterface, Apple iOS is your ultimate pick (Price, 2017). After all, it would be great to lookunconventional and trendy.Here are few reasons why an Apple macOS Sierra is better than Windows 10:1)The interface is simple and consistent2)The operating system ensures high performance3)You will be able to work on a safe environment, with high quality, reliable programs.And, if you own a Windows machine, the following links will help you with troubleshooting andrepairs:

Apple MacOS versus Windows - MARK1227 - Case Study_2

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