A Comprehensive Report on Organizational Change at Apple Inc.
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This report analyzes the organizational changes implemented by Apple Inc., focusing on the impact of these changes on the company's performance and market position. The analysis delves into specific changes such as the introduction of self-driving car programs and AI speakers, alongside leadership strategies and their effects. The report examines the importance of implementing relevant theories and models to support organizational changes, emphasizing the need for strategic adaptation to address challenges like political, social, technological, and environmental issues. The study uses examples like Coca-Cola's growth strategy to illustrate effective change management. The report highlights the significance of understanding and managing these changes to sustain and improve the company's financial standing in the marketplace.

Running Head: ORGANIZATIONAL CHANGE
Organizational Change
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Organizational Change
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1ORGANIZATIONAL CHANGE
Apple Inc.
Apple Inc. is one of the leading American multinational technology company. The
headquarter of the company is situated in Cupertino, California. There are three founders of
the organization, and they are Steve Jobs, Steve Wozniak and Ronald Wayne as they set up
the company in the year 1976 and started selling their product in the market (Jobs et al.,
2013).
Organizational Change
Apple Inc. has taken an effective organizational change which assist them to expand
in the marketplace and to lure the consumers in it. Initially, the company is based on the
content manufacturing, but then the company took organizational change so that they can
provide more effective configuration as well as the manufacturing process (Heracleous,
2013). The regulatory change that has been taken up by the company provide a linkage
between the organization’s inner as well as outer environment, which is necessary for the
organization to expand in the marketplace and to become successful in it. The organizational
change also impacted the leadership techniques that have been adopted by the CEO of the
company (Coccia, 2018).
The change in leadership has effected the company as the CEO wants to be the centre
of all the decision-making process, which demotivated the employee to work in the company.
The employees are unable to take any urgent decision, and that is the sole reason the problem
is being left unsolved. This created an impact on the revenue generation of the company, and
the company suffers a massive loss in the process (Wadood, Gharleghi & Samadi, 2016).
Therefore, it can be said that the company have done the right thing in organizational change,
but the difference in the leadership assist the company is facing the loss in the market.
Apple Inc.
Apple Inc. is one of the leading American multinational technology company. The
headquarter of the company is situated in Cupertino, California. There are three founders of
the organization, and they are Steve Jobs, Steve Wozniak and Ronald Wayne as they set up
the company in the year 1976 and started selling their product in the market (Jobs et al.,
2013).
Organizational Change
Apple Inc. has taken an effective organizational change which assist them to expand
in the marketplace and to lure the consumers in it. Initially, the company is based on the
content manufacturing, but then the company took organizational change so that they can
provide more effective configuration as well as the manufacturing process (Heracleous,
2013). The regulatory change that has been taken up by the company provide a linkage
between the organization’s inner as well as outer environment, which is necessary for the
organization to expand in the marketplace and to become successful in it. The organizational
change also impacted the leadership techniques that have been adopted by the CEO of the
company (Coccia, 2018).
The change in leadership has effected the company as the CEO wants to be the centre
of all the decision-making process, which demotivated the employee to work in the company.
The employees are unable to take any urgent decision, and that is the sole reason the problem
is being left unsolved. This created an impact on the revenue generation of the company, and
the company suffers a massive loss in the process (Wadood, Gharleghi & Samadi, 2016).
Therefore, it can be said that the company have done the right thing in organizational change,
but the difference in the leadership assist the company is facing the loss in the market.

2ORGANIZATIONAL CHANGE
The management should have adopted the leadership change, which is quite useful
and also provides authority to the heads who are working under the CEO so that the decision
can be taken instantly. The problem could have been easily solved in the process and could
have provided the company with the additional benefit to achieve the target in the process
and help them to become successful in the marketplace (Chikhale & Mansouri, 2015). Hence,
it can be said that Apple Inc. has taken a few changes which are beneficial for the company,
but the difference in the leadership is the sole reasons for the downfall of the organization in
the market.
New Moves took by Apple Inc.
As per the Wallstreet journal, it can be noted that Apple Inc. has introduced the self-
driving car program as well as the artificial intelligence speaker, which is named as Siri. The
company also undertook different leadership skills which enable the leaders to be useful in
the procedure and help them to accomplish success in the process (Business Insider., 2020).
These are necessary for the firm to expand in the marketplace and to obtain what they are
willing to do obtain from the market. This move enhanced the position of the company in the
marketplace and let them expand in the process (Dolata, 2017).
Apple Inc. has appropriately taken the promotional strategy, which enables them to
flourish in the marketplace. The company also change the leadership strategy that they are
following in the process (Jaiswal & Kumar, 2014). This allows them to take up the procedure,
which will enable them to lure customers from the marketplace and enable them in generating
revenue in the process. Therefore, it can be said that the company can re-establish their
position in the industry with the introduction of the new products in the marketplace
(Sanchirico, 2014). These are the crucial step that has been taken up by the firm so that they
can achieve success in the process.
The management should have adopted the leadership change, which is quite useful
and also provides authority to the heads who are working under the CEO so that the decision
can be taken instantly. The problem could have been easily solved in the process and could
have provided the company with the additional benefit to achieve the target in the process
and help them to become successful in the marketplace (Chikhale & Mansouri, 2015). Hence,
it can be said that Apple Inc. has taken a few changes which are beneficial for the company,
but the difference in the leadership is the sole reasons for the downfall of the organization in
the market.
New Moves took by Apple Inc.
As per the Wallstreet journal, it can be noted that Apple Inc. has introduced the self-
driving car program as well as the artificial intelligence speaker, which is named as Siri. The
company also undertook different leadership skills which enable the leaders to be useful in
the procedure and help them to accomplish success in the process (Business Insider., 2020).
These are necessary for the firm to expand in the marketplace and to obtain what they are
willing to do obtain from the market. This move enhanced the position of the company in the
marketplace and let them expand in the process (Dolata, 2017).
Apple Inc. has appropriately taken the promotional strategy, which enables them to
flourish in the marketplace. The company also change the leadership strategy that they are
following in the process (Jaiswal & Kumar, 2014). This allows them to take up the procedure,
which will enable them to lure customers from the marketplace and enable them in generating
revenue in the process. Therefore, it can be said that the company can re-establish their
position in the industry with the introduction of the new products in the marketplace
(Sanchirico, 2014). These are the crucial step that has been taken up by the firm so that they
can achieve success in the process.
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3ORGANIZATIONAL CHANGE
The decision that has been taken up by the company is quite effective in the
marketplace and assist them to lure the customers from the process. The company should
have introduce a few lower range of products in the industry so that they can lure the
attention of the consumers in the marketplace. These are necessary for the organization to
look after so that they can uplift the financial position of the company in the market and make
them accessible in it (Montgomerie & Roscoe, 2013). Hence, it is necessary for the company
to become successful in the marketplace and to generate revenue in it.
Implementation of the Theories
The company needs to implement theories and models with the change in
organisational behaviour as it is critical for the firm to look make sure that the vision is being
understood in the process. These are necessary for the organization as it provides the base to
the implementation that is being made by the company to expand in the marketplace. The
theories will assist them to describe the rules and regulation, which will help them to
accomplish what they want to obtain from the marketplace (Grol et al., 2013). Therefore, it
can be said that the theories need to be attached with the implementation for the better
understanding of the plan that has been done by the company for the growth.
Yes, the change model will provide a better understanding of the model that has been
implemented by the company in their business model. This helps the company in the growth
process and assist them to accomplish success in the process. This is important for the firm to
understand so as to expand in the marketplace and can become popular in the process.
Therefore, it can be said that the company need to look after the business model and theories
related to the changes that they are implementing in their business model so that they can
expand in the marketplace and can accomplish the success in it (Kelly & Barker, 2016).
Hence, it can be said that the company requires to look after the matte so that they can
The decision that has been taken up by the company is quite effective in the
marketplace and assist them to lure the customers from the process. The company should
have introduce a few lower range of products in the industry so that they can lure the
attention of the consumers in the marketplace. These are necessary for the organization to
look after so that they can uplift the financial position of the company in the market and make
them accessible in it (Montgomerie & Roscoe, 2013). Hence, it is necessary for the company
to become successful in the marketplace and to generate revenue in it.
Implementation of the Theories
The company needs to implement theories and models with the change in
organisational behaviour as it is critical for the firm to look make sure that the vision is being
understood in the process. These are necessary for the organization as it provides the base to
the implementation that is being made by the company to expand in the marketplace. The
theories will assist them to describe the rules and regulation, which will help them to
accomplish what they want to obtain from the marketplace (Grol et al., 2013). Therefore, it
can be said that the theories need to be attached with the implementation for the better
understanding of the plan that has been done by the company for the growth.
Yes, the change model will provide a better understanding of the model that has been
implemented by the company in their business model. This helps the company in the growth
process and assist them to accomplish success in the process. This is important for the firm to
understand so as to expand in the marketplace and can become popular in the process.
Therefore, it can be said that the company need to look after the business model and theories
related to the changes that they are implementing in their business model so that they can
expand in the marketplace and can accomplish the success in it (Kelly & Barker, 2016).
Hence, it can be said that the company requires to look after the matte so that they can
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4ORGANIZATIONAL CHANGE
flourish in the marketplace and can uplift the financial condition in the process with the
implementation that they are doing in the process. So, the small, medium or big company
needs to introduce the model as well as theories for backing up the change that they are doing
in the business model so that they can expand in the marketplace and can gain the success in
the process (Cerna, 2013).
Strategic Change
Few challenges are being faced by the company, which need to be taken care of by
the organization so as to generate revenue from the marketplace and can gain success in it.
There are challenges namely political challenge as well as social issues, technological issues,
environmental costs, legal issues and business & counters (Cameron & Green, 2019). These
are the few challenges that are being faced by the company and need to be overcome so that
they can flourish in the marketplace and can achieve what they are wanting to make from the
marketplace (Galbraith, 2014).
Few organization divide the challenges into two different categories, and they are
namely the challenges of employing resources as well as difficulties of motivating workers.
This will assist the firm to sustain in the marketplace and to accomplish success in it (Burke,
2017). The organization will be able to provide value to the changes, which will assist them
to perform the progress in the process and assist them to obtain success in the marketplace.
Therefore, it can be said that the company need to look after the matter so that they can
flourish in the marketplace and can address the problems in an effective way possible so that
they can expand in the marketplace and can obatin the success (Gioia et al., 2013).
For example: In the case of Coca-Cola the company have taken the growth strategy by
accepting the local bottle unit which automatically increases the productivity of the company
and assists them to earn massive amount of profit from the market. This helped the firm to
flourish in the marketplace and can uplift the financial condition in the process with the
implementation that they are doing in the process. So, the small, medium or big company
needs to introduce the model as well as theories for backing up the change that they are doing
in the business model so that they can expand in the marketplace and can gain the success in
the process (Cerna, 2013).
Strategic Change
Few challenges are being faced by the company, which need to be taken care of by
the organization so as to generate revenue from the marketplace and can gain success in it.
There are challenges namely political challenge as well as social issues, technological issues,
environmental costs, legal issues and business & counters (Cameron & Green, 2019). These
are the few challenges that are being faced by the company and need to be overcome so that
they can flourish in the marketplace and can achieve what they are wanting to make from the
marketplace (Galbraith, 2014).
Few organization divide the challenges into two different categories, and they are
namely the challenges of employing resources as well as difficulties of motivating workers.
This will assist the firm to sustain in the marketplace and to accomplish success in it (Burke,
2017). The organization will be able to provide value to the changes, which will assist them
to perform the progress in the process and assist them to obtain success in the marketplace.
Therefore, it can be said that the company need to look after the matter so that they can
flourish in the marketplace and can address the problems in an effective way possible so that
they can expand in the marketplace and can obatin the success (Gioia et al., 2013).
For example: In the case of Coca-Cola the company have taken the growth strategy by
accepting the local bottle unit which automatically increases the productivity of the company
and assists them to earn massive amount of profit from the market. This helped the firm to

5ORGANIZATIONAL CHANGE
flourish in the marketplace as they can produce more in the market and to obatin popularity in
it.
flourish in the marketplace as they can produce more in the market and to obatin popularity in
it.
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6ORGANIZATIONAL CHANGE
References
Burke, W. W. (2017). Organization change: Theory and practice. Sage publications.
Business Insider. (2020). Doug Field returns to Apple to work on the company's self-driving
car efforts. Business Insider. Retrieved 24 February 2020, from
https://www.businessinsider.in/Apple-has-made-some-big-changes-in-recent-months-heres-a-
look-at-the-top-new-hires-and-moves-you-might-have-missed/Doug-Field-returns-to-Apple-to-
work-on-the-companys-self-driving-car-efforts/slideshow/68071527.cms.
Cameron, E., & Green, M. (2019). Making sense of change management: A complete guide
to the models, tools and techniques of organizational change. Kogan Page Publishers.
Cerna, L. (2013). The nature of policy change and implementation: A review of different
theoretical approaches. Organisation for Economic Cooperation and Development
(OECD) report, 492-502.
Chikhale, M. M., & Mansouri, M. (2015). An agile and collaborative framework for effective
governance to enhance management in large-scale enterprise business systems: The
case of Apple Inc. Global Journal of Flexible Systems Management, 16(3), 283-293.
Coccia, M. (2018). Disruptive firms and industrial change. Journal of Economic and Social
Thought, 4(4), 437-450.
Dolata, U. (2017). Apple, Amazon, Google, Facebook, Microsoft: Market concentration-
competition-innovation strategies (No. 2017-01). Stuttgarter Beiträge zur
Organisations-und Innovationsforschung, SOI Discussion Paper.
Galbraith, J. R. (2014). Designing organizations: Strategy, structure, and process at the
business unit and enterprise levels. John Wiley & Sons.
References
Burke, W. W. (2017). Organization change: Theory and practice. Sage publications.
Business Insider. (2020). Doug Field returns to Apple to work on the company's self-driving
car efforts. Business Insider. Retrieved 24 February 2020, from
https://www.businessinsider.in/Apple-has-made-some-big-changes-in-recent-months-heres-a-
look-at-the-top-new-hires-and-moves-you-might-have-missed/Doug-Field-returns-to-Apple-to-
work-on-the-companys-self-driving-car-efforts/slideshow/68071527.cms.
Cameron, E., & Green, M. (2019). Making sense of change management: A complete guide
to the models, tools and techniques of organizational change. Kogan Page Publishers.
Cerna, L. (2013). The nature of policy change and implementation: A review of different
theoretical approaches. Organisation for Economic Cooperation and Development
(OECD) report, 492-502.
Chikhale, M. M., & Mansouri, M. (2015). An agile and collaborative framework for effective
governance to enhance management in large-scale enterprise business systems: The
case of Apple Inc. Global Journal of Flexible Systems Management, 16(3), 283-293.
Coccia, M. (2018). Disruptive firms and industrial change. Journal of Economic and Social
Thought, 4(4), 437-450.
Dolata, U. (2017). Apple, Amazon, Google, Facebook, Microsoft: Market concentration-
competition-innovation strategies (No. 2017-01). Stuttgarter Beiträge zur
Organisations-und Innovationsforschung, SOI Discussion Paper.
Galbraith, J. R. (2014). Designing organizations: Strategy, structure, and process at the
business unit and enterprise levels. John Wiley & Sons.
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7ORGANIZATIONAL CHANGE
Gioia, D. A., Patvardhan, S. D., Hamilton, A. L., & Corley, K. G. (2013). Organizational
identity formation and change. The academy of management annals, 7(1), 123-193.
Grol, R., Wensing, M., Eccles, M., & Davis, D. (Eds.). (2013). Improving patient care: the
implementation of change in health care. John Wiley & Sons.
Heracleous, L. (2013). Quantum strategy at apple inc. Organizational Dynamics, 42(2), 92-
99.
Jaiswal, S., & Kumar, A. (2014). Research on Android app Vs Apple app Market: Who is
leading?. International Journal Of Engineering And Computer Science, 3(04).
Jobs, S. P., Forstall, S., Christie, G., Lemay, S. O., Herz, S., Van Os, M., ... & Coffman, P. L.
(2013). U.S. Patent No. 8,564,544. Washington, DC: U.S. Patent and Trademark
Office.
Kelly, M. P., & Barker, M. (2016). Why is changing health-related behaviour so
difficult?. Public health, 136, 109-116.
Montgomerie, J., & Roscoe, S. (2013, December). Owning the consumer—Getting to the
core of the Apple business model. In Accounting Forum (Vol. 37, No. 4, pp. 290-
299). Taylor & Francis.
Sanchirico, C. W. (2014). As American as Apple Inc.: international tax and ownership
nationality. Tax L. Rev., 68, 207.
Wadood, S., Gharleghi, B., & Samadi, B. (2016, January). Influence of Change in
Management in Technological Enterprises. In FIFTH
INTERNATIONALCONFERENCE ON MARKETING AND RETAILING (5TH
INCOMaR), Procedia Economics and Finance (Vol. 37, pp. 129-136).
Gioia, D. A., Patvardhan, S. D., Hamilton, A. L., & Corley, K. G. (2013). Organizational
identity formation and change. The academy of management annals, 7(1), 123-193.
Grol, R., Wensing, M., Eccles, M., & Davis, D. (Eds.). (2013). Improving patient care: the
implementation of change in health care. John Wiley & Sons.
Heracleous, L. (2013). Quantum strategy at apple inc. Organizational Dynamics, 42(2), 92-
99.
Jaiswal, S., & Kumar, A. (2014). Research on Android app Vs Apple app Market: Who is
leading?. International Journal Of Engineering And Computer Science, 3(04).
Jobs, S. P., Forstall, S., Christie, G., Lemay, S. O., Herz, S., Van Os, M., ... & Coffman, P. L.
(2013). U.S. Patent No. 8,564,544. Washington, DC: U.S. Patent and Trademark
Office.
Kelly, M. P., & Barker, M. (2016). Why is changing health-related behaviour so
difficult?. Public health, 136, 109-116.
Montgomerie, J., & Roscoe, S. (2013, December). Owning the consumer—Getting to the
core of the Apple business model. In Accounting Forum (Vol. 37, No. 4, pp. 290-
299). Taylor & Francis.
Sanchirico, C. W. (2014). As American as Apple Inc.: international tax and ownership
nationality. Tax L. Rev., 68, 207.
Wadood, S., Gharleghi, B., & Samadi, B. (2016, January). Influence of Change in
Management in Technological Enterprises. In FIFTH
INTERNATIONALCONFERENCE ON MARKETING AND RETAILING (5TH
INCOMaR), Procedia Economics and Finance (Vol. 37, pp. 129-136).
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