Supply Chain and Operation Issues of Apple Inc.

Apple Inc.
• Apple Inc. is an American technological company and its
headquarters are in California at a place called Cupertino
• It was founded in April 1976, then incorporated as Apple Computer
Inc. in January 1977.
• Its founder members are Steve Jobs, Ronald Wayne and Steve
Wozniak.

Introduction
• It deals with computer soft wares, offer online services and other
consumer related electronics.
• The products that they have developed include the following; iPhone,
mac computers,(Forstall,Christie, Lemay, Herz, Van Os, Ording,
Novick, Westerman, Chaudhri, and Coffman, 2016. ) iPod, home pods,
apple watches, apple TVs and iPhone.
• Their own developed soft wares include; iOs, iTunes, safari web, iLife,
iWork and MacOS systems of operating.
• The services that they offer online include; apple music, iOS app
store, mac app store, iTunes store and iCloud(Terlizzi, and
Minoo,2018).

Supply issues
• The quality and compliance of the products
• Globalization
• Markets that change very fast.

Cont. supply issues
• The products i.e. computes, iPhone, pods and online services offered in the
market must be of high quality and should always pass the compliance
tests i.e. permits and certifications. Quality matters in how a product is
packed, handled and also shipped(Hotelling, Huppi, Strickon, J.A., Kerr,
Apple Inc., 2017). The enterprises are always overwhelmed by the
regulating bodies and that they should pass and have all legal documents
of shipping before entering a country.
• Globalization- a company that wishes to expand its supply network should
try the countries that have lower taxes(Forstall, Chaudhri, Louch,and
Peyton, Apple Inc, 2015.), lower labor costs and also lower costs incurred
in transportation of the raw materials.
• Products that have very short life cycles are often affected easily by the
changing markets of the consumers. This forces the markets to predict
other incoming and new products so as to boost their demand.