CW1 Toolkit for Destination Planning & Development

This CW1 Toolkit provides a comprehensive guide for destination planning and development in the field of tourism and leisure. It includes an overview of the millennial travel market, an analysis of the tourism environment in Rome, Italy, and a proposal for a new tourism/leisure product. The toolkit covers topics such as understanding the millennial market, overview of tourism in Rome, destination audit, long-term vision/plan of the destination, and a proposal for a new product. It is designed for students studying destination planning and development in the module of Destination Planning & Development.