Application of DBMS in Business

Running head: Application of DBMS in business
APPLICATION
OF
DBMS IN BUSINESS
Name of the Student
Name of the University
Author Note:

1DBMS In Business
Task 4:
Greek Market is one of the most popular service provider due to their best quality
services, which includes the aspects of highest quality Greek product, reasonable product
compared to the other service provider as well as an effective customer relationship
management approach. Apart from the above services the organization has a wide range of
products incorporated which their services (Van Aken et al. 2017). Which includes the
products like Greek Food, Greek Groceries, Greek Books, Greek Gifts, Greek Films and
Music, Greek Hand Crafts as well as Greek Toys. Considering the growth of Greek Market,
the organization has decided to incorporated such technology with their business model by
which they can improve their business operations as well as they can include new services to
their organization (Tzoulis et al. 2013). Along with that the organization has also expressed
the interest towards the incorporating such technology by which they can develop a store
chain in which multiples stores will be registered. Followed by the above aspects the purpose
of this report is to recommend suitable methods which can improve the performance of the
targeted organization.
Impact of DBMS on the business performance of Greek Market:
Followed by the above mentioned aspects it is recommended to implement the Data
Base Management System into the business structure of Greek Market. As there are several
advantages of the incorporation of DBMS to any business related to the features of storing,
managing, processing large data in a structural way (Tsekouropoulos et al. 2013). Followed
by this report, the recommendation related to the incorporation of DBMS in order to support
value added changes as well as to maintain a store chain has been mentioned below:

2DBMS In Business
Improvement of Business Operation:
Considering the business structure of the Greek Market, it can be stated that it is essential to
add new services in order to improve their services. Thus, from the analysis of the entire
business history it is recommended to utilize the feature of DBMS. According to several
studies it has been observed that DBMS offered several impactful features to improve the
business performance as well as the approach towards effective decision making process
(Bhuiyan, Rahman and Gani 2015). Considering the current business situation of the service
provider Greek Market, the fundamental objective to incorporate the Data Base Management
System is to effectively track the business transactions in different fields, effectively analyze
the recorded data as well as the an effective decision making approach. In order to deploy this
systems into the business services of the three important aspects needs to be incorporated,
which includes the concept of data warehouse, data mart as well as the business Intelligence.
A detail elaboration of the mentioned concept considering the methods of Data base
management system is mentioned below:
Data Warehouse: This is a system which offers the facility to store the present as well as the
past operational transaction data in order to organization the information is such way that it
will be beneficial to analyze the database. However, while storing the information, it cannot
be altered.
Data Mart: Along with the concept of Data Warehouse, it is also offers the facility to store the
organizational data based on their priority as well as usage, which will improve the data
accessibility of the organization.
Business Intelligence tool: as the data base management system offers the facility to analyze
the stored data in order to make effective decisions for the betterment of the targeted

3DBMS In Business
organization. Thus, due to the incorporation of business intelligence tool in the data base
system will be highly effective to improve the business performance of Greek Market.
Implementation of store chain:
Along with the above aspects to improve the business service of the organization,
Greek Market has expressed the interest towards developing a store chain where multiple
stores will be connected. Thus, in order to address the requirement, implementation of the
concept of DBMS has several features to offer which will surely meet the desired success
level of the organization. A brief elaboration of those features are mentioned below:
Multiuser and Concurrent Access – based on the required functionalities of the service
provider it is essential to be concerned about the data accessibility of multiple user (Corbett et
al. 2013). As there is a significant application of DBMS in multiuser and concurrent data
access by, which offers to efficiently access the data without even bothering any other
participants present on that data chain.
Multiple View – Along with the above feature offered by database management system, it
also consists a feature of multiple data view (Feng, Siu and Zhang 2013). This feature offers
different view of database to the different stakeholders of the organization. This feature offers
to restrict the view of the database according to their designation. Thus, it will be very
effective to utilize DBMS in order to develop multi store chain, due to this feature of DBMS.
Security – Along with the above features, DBMS also offers the feature of high security to
the database, especially in the multiuser, multiple view database system.
Features of Data Base Management System:
Considering the current organizational position it has been observed that there is a
significant impact of DBMS in the business structure of Greek Market. Due to the