Application of Porter’s Generic Strategies and Bowman’s Strategy Clock to CRH Plc

Business Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Application of Porter’s Generic Strategies along with Bowman’s Strategy Clock to the case
and using them for discussion of why CRH Plc has been successful so far................................1
2. Is CRH Plc new strategy sustainable, discussion of strategy direction and choices................4
3. Recommendation of any changes to CRH Plc approach with justification.............................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business management refers to a discipline that includes coordination of all stages of
venture operation with the help of planning. Moreover, strategy plays key role in management of
business as strategic choices provide overall direction through establishing policies together with
plans to attain goals and further allocating resources in order to execute plans (Ansah,
Gardebroek and Ihle, 2021). CRH Plc has headquarters at Dublin, Ireland and it is leading
international diversified building materials group by employing around 85000 people, at more
than 3600 operating locations in 32 nations. It was established in 1970 with vision of becoming
leading building material business across the world.
The analytical paper includes application of Bowman’s Strategy Clock addition to
Porter’s Generic Strategies to discuss reason for success of the company so far. Further, it
includes explanation of sustainability of organisational new strategy and recommendation about
any changes in organisational approach.
MAIN BODY
1. Application of Porter’s Generic Strategies along with Bowman’s Strategy Clock to the case
and using them for discussion of why CRH Plc has been successful so far
CRH Plc is sole producer of cement along with principle producer of aggregates, concrete
commodities and asphalt in Dublin, Ireland. Its prominence is attached through formal
recognition along with awards for corporate governance. In order to analyse successful of entity,
application of some framework that are Porter’s Generic Strategies model as well as Bowman’s
Strategy Clock in context to CRH Plc are below’
Porter’s Generic model: The model was defined by Michael Porter as management tool
which provides clear choices when used effectively. It can be used with the purpose of
determining organisational course and maintaining long term benefits over rivals (Tsarouva,
2017). In context to CRH Plc, application of Porter’s Generic Model offers insights into
mechanisms which creates and dictate use of successful business model. Mentioned are some
strategic choices for CRH Plc;
1