Application of Principles, Models, and Theories of Communication in Teaching, Learning, and Assessment

Application of
principles,
models and
theories of
communication
in teaching,
learning and
assessment

Communication
 Communication is as an essential process from
the beginning of humankind. It helps in
transferring information from one person to
another.
 Communication is a two way process which help
in exchanging feeling, ideas and information
through various modes such as speech, conduct,
electronic medium, writing and gesture.

 Communication is very useful in an
organisation, it helps in communicating the
goals of the organisation. It helps in directing
and delivering message to employees.
 Communication is an important tool in
transferring knowledge and information from
one person to another. Various models of
communication is applied in the learning and
teaching process.

 Communication can best be
understood as the
transformation of message
or information through a
medium and overcoming
the barriers in between
 Communication is a cyclic
process it begins with
transfer information from
sender and ends with
feedback from the sender.

Theories of Communication
Communication
Theories
Classical
Theory
Authoritarian Theory
Free press Theory
Social Responsibility Theory
Communist Theory
Democratic Participant Theory
Development Theory
Magical
Bullet
Theory
Two Step
flow Theory

Many theories have been discovered in the study
of communication and mass media.
1) CLASSICAL THEORIES
These comprises of various classical theories
under this such as:
 Authoritarian Theory
 Social Responsibility Theory
 Development Communication Theory
 Libertarianism or Free Press Theory
 Libertarianism or Free Press Theory
 Democratization/Democratic Participant Media
Theory