Spark: Leading Digital Service Provider in New Zealand

Running Head: Applied 0
Bachelor of Applied Management

Applied 1
Introduction
Spark is a New Zealand leading digital service organization and communication
service provider, which delivers its clients with internet, mobile communication, and fixed
line services. It was established in the year 1987 after the bifurcation of the New Zealand post
office and after that privatized in the year 1990. It was divided by the administration into
three sections specifically telecom retail, Chorus, and telecom wholesale. Spark concentrates
on moulding its services around the needs as well as preferences of its clients ranging from
households and the small business in New Zealand entirely. It offers its clients with the ICT
solutions in the nation and desire to assist its clients by delivering them with the competitive
edge through innovative solutions ("Spark NZ", 2019).
The organization is focussed on offering total communication coverage to an
individual or small business. It involves a range of data, content, and voice services to its
clients through cooper & fibre broadband, WiFi zones, 3 G and 4 G connections around the
nation. The Spark Digital provides ICT solutions to its clients in order to meet the needs and
preferences of the rapidly globalized world. It connects a section of the organization delivers
the clients with telecommunication services and assists the organization for several tasks
involving procurement, provisioning, leasehold property, and credit collections (Zanker,
2017). Digital technology can make a positive influence on our country economic and social
well-being by enabling more connected, stronger, and safer societies, enhancing health
outcomes and provides more opportunities to people of all ages. It is stated that currently,
Spark is the largest telecommunication company in the nation. In addition, it is a provider for
most of the telecommunication services such as mobile network, installation & equipment
facilities, broadband, IT consultancy, and procurement, WiFi, and execution facilities
(Harvey, 2018).
The organization mainly concentrates on digitalizing its operation in order to decrease
its maintenance cost and improve its coverage area in New Zealand. With the client
experience becoming more valued, it is the time for Spark to step forward into the next stage
of its transformation. They have made a clear future strategy to convert for the digital age and
concentrated hard on resetting, stabilizing on business, and process efficiencies (Yu, Mahanti
& Gong, 2016). In this report, the discussion has been concentrating on identifying the