Applied Business Analytics Analysis 2022

Applied business analytics
Name of the student
Name of the university
Student ID

Introduction of company background
Ford Motor Company that was incorporated on 9th July 1919,
is the global mobility and automotive company. Its motor
businesses include manufacturing, designing, servicing and
marketing the line of trucks, Ford cars, sport utility vehicles
and Lincoln Luxury vehicles. Ford sells its dealership for the
retail sales and also sells the vehicles to dealership for
selling it to the fleet customers.

The automotive industry in US is exposed to long
period of capital spending and competition to make
efforts in competing with Japanese automakers and
meeting the pending regulations of government
regarding safety and emissions control. Hence, Ford
faces strong competition from Japanese brands.