APPLIED BUSINESS CHALLENGE.

Running head: APPLIED BUSINESS CHALLENGE
Applied Business Challenge
Name of the Student
Name of the University
Author’s Note

1APPLIED BUSINESS CHALLENGE
Table of Contents
Business Structure...........................................................................................................................3
Products and Menu..........................................................................................................................3
Industry/Market Analysis................................................................................................................3
Geographical Location.....................................................................................................................4
Business SMART Objectives – Financial, Market, Operational and CSR......................................4
Competition in the Market...............................................................................................................5
Market Segments.............................................................................................................................6
Market Segments.........................................................................................................................6
Reasons........................................................................................................................................6
Sales and Marketing Plan................................................................................................................7
Sales and Marketing SMART Objective.....................................................................................7
Pricing..........................................................................................................................................7
Promotion....................................................................................................................................7
Operation Plan.................................................................................................................................8
Property........................................................................................................................................8
Equipment....................................................................................................................................8
Finance Plan.....................................................................................................................................8
Start-up Capital Requirements.....................................................................................................8

2APPLIED BUSINESS CHALLENGE
Required Financial Statements....................................................................................................9
Risk Analysis...................................................................................................................................9
Human Resources..........................................................................................................................10
Organizational Structure............................................................................................................10
References......................................................................................................................................12

3APPLIED BUSINESS CHALLENGE
Business Structure
The name of the new coffee bar will be “The Coffee Hub”. The Coffee Hub has selected
partnership as the legal form due to the involvement of four partners. Another key reason for the
selection of partnership business is its easiness and inexpensiveness to set up (Burns 2016). The
four partners are needed to apply for the Australian Business Number (ABN) and they must
comply with the guiding principles of VIC – Partnership Act 1958 (business.gov.au 2019).
Products and Menu
The primary offering of The Coffee Hub will be coffee of different varieties. For
complementing coffee, there will be pasties, breads and others. A suggested menu of The Coffee
Hub is provided below.
Coffee Pastries and Breads
Cappuccino
$5.00
Mocha
$4.00
Espresso
$3.00
Latte
$6.00
Flat White
$5.00
Donuts
$5.00
Coffee Cake
$6.00
Scones
$4.00
Cookies
$3.00
Danish
$5.00