Deshi Chen belongs from a very humble background and finds his pre conventional level of moral development being challenged by the current business practices adopted in the real world of business, thus it has affected his moral ladder and practically reshaped his own ethical duties which in turn influences him to break through the ethical boundaries and go beyond the pre conventional norms of rewards ad punishments as this is what he finds all the people doing around him The third character is Mei-Hua Felung, successful Senior Manager at International Pharmaceuticals