Strategic Management in the Acquisition of Whatsapp by Facebook

Applied Business Management
MAN5058
Name of the Student:
Student ID:
Name of the University:
Module Code:
Author Note:

APPLIED BUSINESS MANAGEMENT
Table of Contents
1. Introduction..................................................................................................................................2
2. Literature Review........................................................................................................................3
2.1 Theoretical Concept...............................................................................................................3
2.2 Strategic Tools.......................................................................................................................4
2.3 Strategic Methods..................................................................................................................4
2.4 Critical Analysis....................................................................................................................5
3. Case Study...................................................................................................................................6
3.1 Introduction............................................................................................................................6
3.2 Objectives..............................................................................................................................7
3.3 Scenario Overview.................................................................................................................7
3.4 Type of Strategy....................................................................................................................7
3.5 Process of Change..................................................................................................................9
3.6 Changes in Action................................................................................................................10
3.7 Critical Evaluation on the Impacts of the Strategic Changes..............................................12
3.8 Value of Using Strategic Intervention.................................................................................12
3.9 Conclusion...........................................................................................................................13
References......................................................................................................................................14
Page 1 of 17

APPLIED BUSINESS MANAGEMENT
1. Introduction
Strategic management is an important aspect for the growth and development of the company.
As this feature of the management helps the company to grow in a positive way. This feature
includes the various types of planning and implications of those plans that can be helpful in order
to develop the whole process in a positive way. Good strategic management lowers the risks of
the company. Further, motivates the company's employees in a positive and knowledgeable way
to work more. This strategic management has various tools attached to it that help the company
to run its business in more good and positive ways. The tools that are helpful for the company
development are an analysis of the market to checking all the strengths opportunities of the
company.
It is noted that discussing all these aspects can help the company to grow in a more positive
direction. In addition, the company uses the strategic tool of SWOT that has detailed data about
the company's internal and external factors. In order to discuss this strategic management in the
study the author also uses some articles from various writers, to provide a more accurate result.
The researcher of this topic discussed this strategic management with respect to the current issue
of where the company of Facebook buys the multinational franchise of the Whatsapp. It has
some prominent impacts on organizational changes. The notable change, that is prominent after
the process is the employment structure also changed in a positive way to the consumer base of
the company has also increased. The author discussed all the organizational details of this study.
Page 2 of 17

APPLIED BUSINESS MANAGEMENT
2. Literature Review
2.1 Theoretical Concept
In this part of the study the author, mainly describe the essential tool and techniques which
related to strategic management. The industry's economic growth has depended greatly on the
strategic planning of the business. Strategic management essentially involves organizational
planning to suggest new business proposals and processes. Additonally, strategic planning of the
company are help to achieve their organizational goal. There are many strategic tool and models,
which help to planning a strategic management plan for a company (Alhassan et al. 2017). This
is one of the expensive processes. Strategic management planning are divided into three parts,
those are strategic planning techniques, organizational strategy and control techniques.
Figure 1: Concepts of Strategic Management
(Source: Awan et al. 2017)
Page 3 of 17