BUS5214 Applied Business Planning
Added on 2020-04-13
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Running head: APPLIED BUSINESS PLANNINGApplied Business PlanningName of the StudentName of the UniversityAuthors NoteCourse ID
APPLIED BUSINESS PLANNING1Table of ContentsBusiness description:..................................................................................................................3Mission of the organization:.......................................................................................................3Goals of the organization:..........................................................................................................4Legal structure of business:........................................................................................................4Organization structure and staff:................................................................................................5Market analysis:.........................................................................................................................5Competitor Analysis:.................................................................................................................6Strength and Weakness:.............................................................................................................7Opportunities and threats:..........................................................................................................8Marketing Mix:..........................................................................................................................9Product:......................................................................................................................................9Promotion:..................................................................................................................................9Place:........................................................................................................................................10Pricing:.....................................................................................................................................10Action plan:..............................................................................................................................11Compliance requirement:.........................................................................................................12Promotion of compliance:........................................................................................................12Financial Plans:........................................................................................................................13Start-up Fund:...........................................................................................................................13Promotional Budget:................................................................................................................14
APPLIED BUSINESS PLANNING2Sales Forecast:..........................................................................................................................15Cash flow Forecast:..................................................................................................................16Profit and Loss Account:..........................................................................................................17Balance Sheet:..........................................................................................................................18Reference List:.........................................................................................................................20Appendix:.................................................................................................................................22
APPLIED BUSINESS PLANNING3Business description: Pizzeria Street is a tasty family oriented pizza business that specializes in pizza, pastaand frozen yoghurt. Pizzeria Street is a quick pizza service restaurant that aims to offer itscustomers with superior quality customer service and distinctive quality of Italian pizzaexperience. The business will be located in Auckland and the owners of the business will beoffering its customer with unique customers with delectable pizza, pasta, sandwiches,appetizers and desserts in an inviting environment conductive to extended or simple familyplace for meal out (Drucker, 2014). The owners of the business is sure that to make thebusiness successful they aim to provide a superior dine in facilities for their families thatlooks for wholesome food paired with fun. The menu of the pizza store would additionallyfeature the favourite range of food such as pepperoni, cheese along with the special pizzawhich will provide the customers with experience like no other in the city. Mission of the organization: The fundamental mission of the owners of business is to make Pizzeria Street afavourite destination for every forms of customer. The owners aim to make the business asthe ultimate pizza destination in the city of Auckland. In compliance to the mission is thebelief, which the successful business should be involved in all the areas of the communitywhere they operate (Kirzner, 2015). The company mission is to be engaged with thesupporting supportive community of its customers in myriad ways. The mission of the company is to provide service environment and service delivery ofpizza in each part of the city to either meet or exceed the experience of the customers. Themission of the company is to become the first choice pizza in the city and simultaneously arespected pizza stores as the measured by the customers, employees, shareholders and thecommunity in which the store will be located (Kuratko, 2016).
APPLIED BUSINESS PLANNING4Goals of the organization: The goal of the company is to establish a market presence that is necessary to attractthe customers and go past the goals of sales. The owners goal is to make Pizzeria Store afavourite pizza place among the customers in the city of Auckland. To attain the healthymonthly sales inside the span of two months of opening the store by increasing the regulardaily sales modestly all through the year to $3000 per day of gross sales following extendedpromotions and discounts. The goal of the business is to attain a constant three-digit profit within the span ofthree years following the establishment of the store. The long-term goals of the owners is toultimately expand the operations into the surrounding cities inside the span of three years(Schaper et al., 2014). Another long term goal of the company is to establish a long termmarket share of Pizzeria Store following five years of operations. Legal structure of business: The legal structure of the business will based on the partnership form with eachmember of the business will be contributing capital in respect of the ratio of capitalcontributed by him or her. The liability of the partners will have limited to the face value ofthe capital contributed by them (Storey, 2016). The partners will privately hold the companywith majority of the shares being shared in equal ratio. The investors will be the co-owners toparticipate in the capital structure of the company at ratio of 50:50. The purpose of the legalstructure of the business is to secure the financing for that amount. The funds that will beprovided by the owners will be used to fund the potential interest in the company withimportant assumptions section of the plan.
APPLIED BUSINESS PLANNING5Organization structure and staff: The owners of the business hold a decade long experience in the hotel industry. Thecompany will be having assistant managers that will be recruited based on the qualifications.The initial team of management is reliant on the founders. As the company is currently smallin nature, it needs a simple organizational structure. Implementing a management team of theorganization calls for the owners to make all the major management decision in addition ofmonitoring all the other business activities (Ebert et al., 2014). The organizational structurewill comprise of the director of the store when the location of the store is set up. The owners anticipate that the individual will deliver the best in the storemanagement. This will help in creating a supervisory level amid the executive level and thestore administration level. The present plan is to have the accounting and payroll functions,which will be completed by the in-house bookkeeping (Hammer, 2015). At the initial levelthe employees structure will comprise of the two cashiers, four chefs and two delivery boysper location with one of the each during the premises open hours. During the long run of thebusiness as the business would expand their products category and retail outlets in the middleof the management to make sure that the focus of store work is maintained. Market analysis: Pizzeria Store discovers itself bordering amid the edge of the two different industries.Not only is the company competing against the other fast service restaurants in the city butalso the pizza dynamo such as Domino’s and Pizza hut (Hollensen, 2015). The industry ofpizza is considered as the massive industry and a difficult industry to stay ahead however thePizzeria Store cash cow is the pizza therefore the company is anticipating to excel in thisfield. The local area of Auckland is a well-developed market that is growing low to middleclass area with more than one million residents.
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